2019 DOI: 10.33767/osf.io/8mn5c View full text Preprint
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Markus Stauff

Abstract: "Formatting Cross-Media Circulation” takes sports highlights as an example to discuss how formats and formatting enable the circulation of content across different media. This chapter argues that the “spreadability” of selected moments from sports events, one of the most consistent elements of cross-media culture since more than 100 years, results from the modularity and scalability of the highlight format. Sport allows for and even systematically triggers various representations of the original event. While …

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