Fitness Centers: What Are the Most Important Attributes in This Sector?

Freitas, André Luís Policani; Lacerda, Thays Silva

doi:10.24874/ijqr13.01-11

Cited by 27 publications

(24 citation statements)

References 30 publications

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“…The interviews provided detailed data, accepting the cleanliness as the most influential tangible element. Considering previous research, the importance of clean environments, specifically in locker rooms, is evident [44,48,[64][65][66].…”

Section: Discussionmentioning

confidence: 99%

“…In the fitness market, there is no record of recent research on the best managerial practices. However, the study of fitness centers has allowed to know a number of key factors that lead to sustainable fitness centers [44]. Some research suggests that sports programs, personnel, and the physical environment are the most important attributes for fitness center management [23].…”

Section: Best Practices In Fitness Centersmentioning

confidence: 99%

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Best Practices for Fitness Center Business Sustainability: A Qualitative Vision

2020

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The growing interest in fitness services is demanding optimal service management and operation. This research aims to identify the best practices in fitness center management for increasing customer engagement and for long-term stability and sustainability of the business. A qualitative approach through 23 semi-structured interviews to fitness center managers was performed in Spain, covering private centers with diverse business models (7 low-cost, 13 mid-market, and 3 premium). The managers were asked about their characteristics, the fitness center characteristics, and the managerial decisions and individual opinion. The results showed the best practices divided into five sections: customer service, offered service, marketing, facilities, and general terms and conditions. Kind customer service, the existence of loyalty programs, enough tangible quality, and online marketing strategies are essential for fitness centers’ success. Additionally, a fair fee and a maximum of a 15 min trip to the center should be guaranteed. This information has clear implications for promoting sporting habits and for engaging more people in physical activity, complementing the extensive quantitative data in the existing literature.

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Section: Discussionmentioning

confidence: 99%

Section: Best Practices In Fitness Centersmentioning

confidence: 99%

Best Practices for Fitness Center Business Sustainability: A Qualitative Vision

2020

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“…Empirical evidence also introduces ambient conditions as a critical determinant of customer emotions in fitness centers (Freitas & Lacerda, 2019;Kim et al, 2016). In this extent, Naami and Hezarkhani (2018) showed that outstanding ambient conditions enhance the positive emotions of new customer, while reduce the negative ones.…”

Section: Theoretical Foundation and Hypothesis Developmentmentioning

confidence: 99%

Fitness Centers Ambience-Customer Behavioral Intentions Relationship: The Mediating Role of Customer Emotional States

Nusairat¹,

Hammouri²,

Al-Ghadir³

et al. 2020

IJBM

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This research paper aims to investigate how the ambient conditions in fitness centers affect customer behavioral intentions through examining the mediating role of customer emotional states while in the fitness center.  To this end, a conceptual model of relevant research variables was developed based on the extant literature. A questionnaire survey was administered to a convenient sample of 420 fitness center members approached in 10 randomly selected fitness centers in Jordan. The model was validated and tested using structural equation modeling with AMOS 21.0. The findings of analysis demonstrated that fitness center ambience was significant in predicting customers’ pleasure, thereby, their behavioral intentions towards the fitness center. Mediation analysis verified the mediating role of customer pleasure but not arousal on the relationship between fitness center ambient conditions and customer behavioral intentions.  Research findings show the significance of ambient conditions as an influential marketing tool. Also, such findings are deemed insightful to the operators of fitness centers on how the fitness center ambience can be deployed to enrich customer affective experience and to encourage positive behavioral intentions in turn. Discussion, conclusions, and research agenda for future research were also identified.

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“…The publications [17,18] are devoted to the topic of youth fitness. The publications [19][20][21] are devoted to the development of marketing strategies adopted for implementation at fitness clubs. The special role of fitness professionals' training is discussed in the works [22,23].…”

Section: A Analysis Of Publications That Addressed Aspects Of the Prmentioning

confidence: 99%

Motivational Models in the Formation of a Strategy for the Development of the Fitness Services Industry in the Region

Martyshenko*,

Kim,

Marchenko

2019

IJRTE

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Currently, the fitness services market in Russia demonstrates one of the highest growth rates among other service markets. Recently, the growth of demand for fitness services has been moving from the capital cities to the regions. A new level of development of the fitness industry is characterized by the transition from the elite service to the mass one. To study the fitness services market in the Primorye Territory, the data of the questionnaire survey of the youth audience consisting of students of higher education institutions in the Primorye Territory were used in the present work. The questionnaire form used to analyze consumer behavior mainly included open-ended questions, which were processed using special computer technology. The scientific novelty of the research consists in the development of an original approach to developing a motivational model for fitness services consumption. The paper presents some results of the study of latent factors affecting the formation of demand for fitness services in the region. Exploring consumer behavior allows judging the effectiveness of a fitness service in general, analyzing current trends in fitness consumption in the region and predicting the demand for fitness products in the future.

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Fitness Centers: What Are the Most Important Attributes in This Sector?

Cited by 27 publications

References 30 publications

Best Practices for Fitness Center Business Sustainability: A Qualitative Vision

Best Practices for Fitness Center Business Sustainability: A Qualitative Vision

Fitness Centers Ambience-Customer Behavioral Intentions Relationship: The Mediating Role of Customer Emotional States

Motivational Models in the Formation of a Strategy for the Development of the Fitness Services Industry in the Region

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