Film Analysis in Management Research: Knowing Why and How to Use It

Abstract

Despite many recent peer-reviewed publications in scientific journals, broad understanding of the production of observational studies using film analysis seems to be lacking. This article reviews the increasing use of film analysis as a qualitative tool in studies in the field of management studies, with particular attention paid to why and how to use it. Hence, this review addresses questions such as: What are these studies? What are the factors that should be considered for them to continue being produced? What are the possibilities of locus? How is scientific rigor contemplated? As a result, enhanced qualitative, descriptive, inductive, interpretive, and reflective understanding of its methodological aspects is expected. Its contribution can support researchers interested in producing observational studies in film analysis, paying attention to the rigor of this research approach, applied in the specific step by step of each study and considering the chosen locus and object of study.
 Keywords: Film Analysis. Qualitative Research. Observational Studies.