Fframework for Platform Businesses Based on Conscious Capitalism

Abstract

Initiatives that go beyond seeking only profit generation are gaining more space in the business environment. The Conscious Capitalism (CC) approach defines that the company should have, besides economic results, a central purpose that seeks positive social impact on society. In a platform business, the interactions between two end-users are commercialized and the added value for both parties needs to be clear in order to develop the necessary network. This article establishes a connection between the above-mentioned approaches, proposing a framework that supports the decision-making process of entrepreneurs. To do so, the design research method was adopted. It is understood that this study adds knowledge since it establishes a connection between the approaches of the platform business and Conscious Capitalism, exemplifying how this can occur and its transforming potential.