2007
DOI: 10.1590/s0101-20612007000300010
|View full text |Cite
|
Sign up to set email alerts
|

Fatores da embalagem de café orgânico torrado e moído na intenção de compra do consumidor

Abstract: ResumoO efeito de algumas características da embalagem de café orgânico sobre a intenção de compra do consumidor foi avaliado, utilizando-se a conjoint analysis. Quatro características, cada uma com dois níveis, foram manipuladas: preço do produto (alto e baixo), cor da embalagem (vermelha e verde), marca (conhecida e desconhecida) e informação sobre orgânicos (com e sem os dizeres "produto isento de agrotóxicos" e "não agride o meio ambiente"). Dezesseis embalagens hipotéticas foram criadas seguindo o delinea… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

2
11
0
9

Year Published

2013
2013
2020
2020

Publication Types

Select...
7
1

Relationship

0
8

Authors

Journals

citations
Cited by 25 publications
(22 citation statements)
references
References 12 publications
2
11
0
9
Order By: Relevance
“…In terms of consumer appreciation, the results of this study are consistent with those found by Spers, Saes and Souza (2004), in relation to the organoleptic characteristics of coffee, and with those found by Della Lucia et al (2007). This study is also in line with those developed by Arruda et al (2009), Gonçalves (2009), Leme, Mário and Antonialli (2006), Luna, Sette and Salazar (2001, Santos and Bitencourt (2005), especially regarding to being pesticidefree and having the seal of quality and purity from ABIC.…”
Section: Chart 2 -Criteria For Suitability Of the Factorial Solution supporting
confidence: 92%
See 2 more Smart Citations
“…In terms of consumer appreciation, the results of this study are consistent with those found by Spers, Saes and Souza (2004), in relation to the organoleptic characteristics of coffee, and with those found by Della Lucia et al (2007). This study is also in line with those developed by Arruda et al (2009), Gonçalves (2009), Leme, Mário and Antonialli (2006), Luna, Sette and Salazar (2001, Santos and Bitencourt (2005), especially regarding to being pesticidefree and having the seal of quality and purity from ABIC.…”
Section: Chart 2 -Criteria For Suitability Of the Factorial Solution supporting
confidence: 92%
“…However, Della Lucia et al (2007) conducted a research to evaluate whether the package of organic ground coffees would interfere with the consumer buying intention and found that more than 55.5% of consumers always or often read the package and observe the label, price, expiry date, nutritional information, information on ingredients and additives. The authors also concluded that packaging and label influence the buying behavior of organic coffee at the same level of importance of quality characteristics during decision-making process (DELLA LUCIA et al, 2007).…”
Section: Consumer Behavior and Buying Decision Processmentioning
confidence: 99%
See 1 more Smart Citation
“…O primeiro contato do consumidor com o produto é por meio da sua embalagem. Tradicionalmente, empregam-se em estudos de consumidor, testes de aceitação ou preferência pelo produto, entretanto, avaliar a embalagem é essencial na determinação dos critérios do consumidor para a escolha, decisão de compra e consumo de um produto (DELLA LUCIA et al, 2007). Técnicas como grupo de foco e de estudo da expectativa têm sido empregadas para avaliar a influência da embalagem de alimentos sobre a intenção de compra dos consumidores.…”
Section: Avaliação Sensorialunclassified
“…In this context, coffee production without the use of chemical pesticides and fertilizers in Brazil -that is organic coffee - (Figueira and Lima-Filho, 2012) has increased each year (Della-Lucia et al, 2007), and it continues with high levels of increase (Caixeta and Pedini, 2002).…”
Section: Introductionmentioning
confidence: 99%