Fans Make Art: Authoring and Creativity in the Production of Fanvideos

Abstract

The research aims to analyze how Brazilian produce fanvideos based on successful pop culture franchises. For such, assumes that fans are prosumers of pop culture in a context of participatory culture and that fanvideos are user-generated content propitiated by Web 2.0 technologies. A total of 257 fanvideos posted between April 2006 and February 2018 were analyzed through Interpretive Content Analysis. Five types of fanmade productions were identified: fandub, fanart, fan animation, fan music and fanfiction. Such production demonstrates that fanvideos reveal the fans' desire to make art, what occurs both as a way for the fans relate to the franchises they admire, as well as to express themselves based on them. By doing this, they wide the scope and the narrative possibilities of the franchises through intra- and inter-textualities in relation to the universe of pop culture and their own daily experiences. The research presents an original approach to user-generated content in association to fan production and the notion of prosumption. As limitation, the study is delimited to the Brazilian production of fanvideos. Future similar research could be carried out in other countries, as well as regarding other fan productions.

The Prosumer Faces: The representation of the productive consumer in the marketing literature

“…Data collection was carried out from the recognition of texts that represented the productive consumer in the scientific literature. The search for articles was initially carried out using keywords, a method already used in electronic content filtering (de Souza-Leão et al, 2019. Then, in a new stage of collection, the references of the articles already collected were observed, to expand and concentrate the collection from referenced articles that had dealt with the investigated topic (Gaião et al, 2012).…”

“…The next step was carried out from the validation of links between the identified codes, recognizing the relations they established among themselves and analyzing whether such relations were sustained from a semantic point of view. The elaboration of relations is essential for the analysis of patterns or clusters (de Souza-Leão et al, 2019. It should be noted that some of the works dealt with only one of the codes analyzed, while others addressed several of them.…”

All in One: Digital Influencers as Market Agents of Popular Culture

“…However, the choice of a single market is justified by it allowing access to linguistically compatible data. On the other hand, the Brazilian popular culture market has become one of the largest in the world (Souza-Leão & Moura, 2018), and also one of the most appropriated by social media, and specifically YouTube, as a medium for propagating popular culture information and content (Souza-Leão et al, 2019). Thus, the collected data present the discourse historicity required by the adopted analytical method.…”

Uso del clickbait en los medios nativos digitales españoles. Un análisis de El Confidencial, El Español, Eldiario.es y Ok Diario

“…En relación a los vídeos online basados en el doblaje se podría mencionar el fandub o doblaje hecho por aficionados. Sobre este particular sí hay algunos estudios, como el de Jaramillo y Suárez (2013), que se centra en América Latina o el de Maranhão et al (2019), sobre estas creaciones en Brasil, pero hay que recordar que este fenómeno no suele referirse a un doblaje paródico ni humorístico, sino a doblajes extraoficiales producidos por fans distintos de los originales.…”