Family enterprises in Polish consumers’ mindset in the light of international tendencies

Bednarz, Joanna; Nikodemska‐Wołowik, Anna Maria

doi:10.22367/jem.2017.29.01

Cited by 5 publications

(3 citation statements)

References 14 publications

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“…Lapio and Morris (2000), for instance, investigated the group of fans of NASCAR, a family-owned company that organizes popular stock car racing, and found that these amateurs consider themselves to be valued and intimate members of the NASCAR family. Bednarz and Nikodemska-Wołowik (2017), for instance, showed that in Poland, familiness is associated with negative meanings of nepotism and amorality owing to the negative cultural legacy of adverse past political and economic conditions.…”

Section: Resultsmentioning

confidence: 99%

How Do Consumers See Firms’ Family Nature? A Review of the Literature

Andreini

Bettinelli

Pedeliento

et al. 2019

Family Business Review

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This literature review analyzes studies that deal with the meanings that consumers form about firms’ family nature. Through the analysis of 83 papers, we highlight the importance of firms’ family nature from consumers’ perceptual, social, and cultural perspectives, at the micro, meso, and macro levels. Beside the common meanings that consumers attach to firms’ family nature, our review showed that in some cases, firms’ family nature acquired meanings that were deemed to be so important that they eventually provided consumers with self-identification, communitarian identification, and novel market configurations, and even made the family firm the industry’s prototypical organizational form.

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Section: Resultsmentioning

confidence: 99%

How Do Consumers See Firms’ Family Nature? A Review of the Literature

Andreini

Bettinelli

Pedeliento

et al. 2019

Family Business Review

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“…Regarding practices to externally communicate the organizational identity, a plethora of positive outcomes has been found. Communicating the firm’s family identity favors positive consumer attitudes and perceptions (Alonso-Dos-Santos et al, 2019; Bednarz & Nikodemska-Wołowik, 2017; Nikodemska-Wołowik et al, 2020), brand trust (Alonso-Dos-Santos et al, 2022), consumer intention to buy (Alonso-Dos-Santos et al, 2019, 2022; Nikodemska-Wołowik et al, 2020), and brand authenticity (Zanon et al, 2019). Thus, the positive effects of communicating the family firm identity not only favor behavioral outcomes (i.e., corporate citizenship and customer orientation) but also stakeholder outcomes (i.e., customer-, employee-, and partner-based benefits; Astrachan & Botero, 2018), which then translate into performance advantages (Craig et al, 2008) and finally firm performance (Astrachan & Botero, 2018; Zellweger et al, 2012).…”

Section: Discussionmentioning

confidence: 99%

Identity in Family Firms: Toward an Integrative Understanding

Bettinelli

Lissana

Bergamaschi

et al. 2022

Family Business Review

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To take stock of the literature on identity in family firms (IFF), we examine 122 journal articles published between 2006 and 2020. We then develop a thematic map to help scholars understand the structure of IFF studies and the direction that IFF research is taking. Providing a consistent vocabulary and categorization, the thematic map serves to strengthen the IFF conceptualization and locates potential ambiguities and fragmentation. Thereafter, we analyze the antecedents, outcomes, and contingencies of the different themes identified. Drawing on this foundation, we identify gaps and suggest new directions and stimuli for future research.

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“…Based on market observations, FFs in Poland do not specifically concentrate on young consumers or address a clear marketing message to them (Bednarz et al, 2017). Since people belonging to this segment differ from older consumers, their needs, behaviours, and ways of communication regarding FFs require a broader investigation.…”

Section: Introductionmentioning

confidence: 99%

Young consumer perception towards family firms: Relationship building and gender

Bednarz¹,

Bartosik‐Purgat²,

Jastrzębski³

et al. 2022

EBER

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The objective of the article is to investigate young consumer perception of family firms (FFs) used in the process of relationship building. It also stresses the importance of gender roles within this representative group. Research Design & Methods: Following a literature review, a quantitative survey on a statistically representative random-cluster sample of 237 Generation Z consumers was conducted in the latter half of 2017 in Poland. The computer-assisted web interviewing method was used, and factor analysis was applied. Findings: Results indicate that young consumers perceived FFs as reliable, long-term businesses with a humancentred approach to clients. Tradition was the attribute that distinguished FFs on the market. Gender differences played an important role in the perception of FFs. Implications & Recommendations: Further research should consider the influencing factors for families from external influencers. This research initiates the process of influencing young customers and can lead to a model development that would describe the specifics of Generation Z in FFs. Contribution & Value Added:The study should be considered a framework for identifying ways to achieve competitive advantage of family-owned companies. From a practical perspective, this is an important implication for FFs' owners and marketing managers who have noticed a growing concern of an aging target population.

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Family enterprises in Polish consumers’ mindset in the light of international tendencies

Cited by 5 publications

References 14 publications

How Do Consumers See Firms’ Family Nature? A Review of the Literature

How Do Consumers See Firms’ Family Nature? A Review of the Literature

Identity in Family Firms: Toward an Integrative Understanding

Young consumer perception towards family firms: Relationship building and gender

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