volume 35, issue 4, P258-271 2019
DOI: 10.17576/jkmjc-2019-3504-16
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Fitria Angeliqa, Billy K. Sarwono

Abstract: The study on media literacy generally focuses on content about pornography and violence but does not pay as much attention to advertising. The practical implications of this study are the emergence of critical and analytical attitudes in accepting exposure to children's snack advertisements, especially those containing hazardous materials. This research has theoretical implications in filling the media literacy studies' gap that rarely aims at the content of children's snack advertisements. This study identifi…

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