In order to evaluate and facilitate the provision of health information online, we must first understand how it is perceived by those who use it. Two important considerations in research on patients' information use in online healthcare provider choice are the need for a conceptual framework for studying information types and methods for studying information use. Therefore, our first contribution lies in using Donabedian's structure-process-outcome model of healthcare quality to identify specific patterns of preference and information use in online healthcare provider choice, and differences in information use between two healthcare provider types.Our second contribution lies in identifying differences in results between data collection methods (importance rating/selection, concurrent self-report of online information use and retrospective information use) in relation to choice tasks. In a mixed-methods design, provider type (primary and secondary care) was systematically varied during participants' use of the infomediary NHS Choices.Participants preferred process topics over structure topics, in contrast with the results of concurrent and retrospective self-report. We conclude that the differences in results between the types of data collection method reflect underlying differences in choice task. Future research should address the use of novel infomediary userinterfaces, and infomediaries in relation to the use of other information sources and (e-)health literacy.
Keywords
Online health information; online search; patient education; infomediary; choiceHighlights Donabedian's model is appropriate to analyse online health information and its use Donabedian's model should be considered in the design online health information Users' expressed preference for process topics does not fully match their behaviourThe extent of the match potentially depends on the healthcare domain 2/49 3/49 improving choice of healthcare provider. Navigating suitable information as a means of improved decision making towards selecting healthcare is particularly salient for the protection of vulnerable groups of patients who lack the resources necessary to make effective choices for their personal well-being. For example, health infomediaries that provide clarity and trustworthiness of information can facilitate choice of care provider. Hence we focus on what information is provided in a healthcare infomediary and how this is used. Here we review existing work related to health information use, health infomediaries and, based on this, present the rationale for our study as well as its research questions and aim.
Health information useTwo important considerations in the study of patients' information use in online healthcare provider choice are, first, the need for a conceptual framework for studying information types and, second, methods for studying information use.Models of information use from information science explain and describe the process of information-seeking (Johnson's comprehensive model of information seeking [Johnson & Cas...