Factors that favor or hinder the acquisition of a digital culture in large organizations in Chile

Abstract

Organizational culture is often perceived as a valuable strategic asset supporting business transformation and the exploitation of digital technologies. Still, it can also be the source of inertia that impedes change. The research question proposed is What factors favor or hinder the acquisition of digital culture in large organizations in Chile? The aim is to rank factors that promote a digital culture based on the perception of executives using the Delphi method. The expert panel was selected with strategic criteria, considering practical knowledge, up-to-date experience on the subject, and having high decision-making positions in large companies in Chile. The main statistics used are media, maximum, minimum, and average range, along with the search for consensus determined by the interquartile range and Kendall’s W concordance coefficient. Results show a high level of agreement on the importance of digital strategy and digital leadership factors when favoring a digital culture in large companies in Chile. However, large companies in Chile must pay attention to the conservative triad of elements that characterize Chilean work culture that considers the belief that changes are exclusively possible when commanded by the strategic apex, a hierarchical work culture that prevents collaborative work, and the rejection of disruptive change. These factors and cultural characteristics will likely hinder any attempt to succeed in a digital transformation plan.

Framework for Designing an Organizational Digital Culture for Innovation

“…On the other hand, according to Busco, et al, (Busco, et al, 2023) among the factors that favor the acquisition of digital culture in the organization are: developing the ability to provide quick and efficient responses to customers; generating spaces for inter-hierarchical communication about digital transformation; developing virtual spaces to work collaboratively; conducting experiments or prototypes with digital technologies; promoting the use of digital tools in the company without the need for advanced knowledge in programming; creating support groups for intergenerational digital learning; and identifying resistance to change among employees.…”

“…In addition, although the study of digital culture in the organization is a recent subject, an approximation of its definition is as follows: the set of behaviors and habits to take the greatest potential of new technologies, to advance in the transformation of the business model or organizational models to create value for customers, employees, and stakeholders (Busco, 2023).…”

The Influence of Digital Leadership on Organizational Performance in Jakarta

“…According to Bucco et al (2023), "digital culture" refers to a mindset that aims to maximize the potential of new technologies by transforming organizational or commercial paradigms in order to generate value for stakeholders, including customers, employees, and shareholders. According to Ochoa et al in Busco et al at (2023), digital culture in an organization is a collection of practices and behaviors to fully utilize new technologies with the goal of changing organizational or commercial models to generate value for shareholders, consumers, and staff. The culture of digital society can be comprehended through models and theoretical frameworks, and the use of data in digital culture can be clarified through critical viewpoints.…”

Digital Culture, Knowledge, and Commitment to Digital Transformation and Its Impact on the Competitiveness of Portuguese Organizations

“…According to Busco et al (2023), organizational culture is seen as a strategic asset that supports business transformation and the exploration of digital technologies. The results of this study highlighted the importance of digital strategies and digital leadership factors in promoting a digital culture in companies in Chile.…”