Factors influencing sport tourists’ revisit intentions

Abstract

Purpose – The purpose of this paper is to investigate the relationships among destination image, perceived quality, perceived value, satisfaction and revisit intention of sport tourism in Iran. Design/methodology/approach – Statistical population of this research consisted of those tourists who traveled to Mazandaran province in Iran as a sport tourism destination in 2012. A random sample of 1,250 tourists was asked to respond to questionnaires from which 886 accurate questionnaires were used for analysing data. Structural equation modeling (SEM) was used to explore the relationships among the research variables. Findings – The results showed that sport tourists’ perception of destination image, perceived quality and perceived value influenced their satisfaction and revisit intention positively. Originality/value – The results of this research help to better understand the behavioral intentions, which can be an acceptable basis to increase sport tourists’ visit and revisit of a sport destination.

Model Elektronik Word of Mouth: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan

“…Penelitian sebelumnya yang diadakan oleh Loureiro, dan González (2008) (Bigne et al, 2001); (C. M. Chen, Lee, Chen, & Huang, 2011). Sementara itu, (Prayag, 2009) dan (Prayag & Ryan, 2011) (Allameh, Pool, Jaberi, Salehzadeh, & Asadi, 2015) menemukan bahwa citra destinasi memiliki efek positif pada Loyalitas. (Bigne et al, 2001) telah mengungkapkan bahwa citra destinasi berhubungan langsung dengan persepsi kualitas, kepuasan dan niat untuk kembali dan kemauan merekomendasikan orang lain.…”

The Threats of North Korea’s Missile and Visitors’ International Conference Choice Behavior

“…Diversity in the conference market requires participants to weigh the cost and benefits of attending during their decision-making process [9]. Thus, the perceived value by conference participants is a crucial factor that helps examine and understand the destination's competitiveness [10]. Understanding the patterns of tourist behaviors has been the fundamental subject in the tourism sector as consumer behavior is a premise for designing marketing action.…”

Influence of Sensory Stimuli on Brand Experience, Brand Equity and Purchase Intention

“…The main factors motivating purchase intentions can be attitudes, evaluations and perceptions of brands. For instance, the perceived quality of a brand can improve consumers' evaluations (Wang, Li 2012;Allameh et al 2015). Chen and Chang (2008) found that brand equity and purchase intentions have a positive relationship.…”