Factors influencing hikers’ litter behavior in national park in China
Huazhen Sun,
Feifei Yang,
Weifeng Guo
Abstract:The implementation of the litter behavior initiative aims to mitigate the generation of litter by hikers within the hiking trails of China’s national park. The present study employed the extended norm activation model (NAM) to examine the determinants of hikers’ intention to engage in litter behavior within the context of Wuyishan national park. This analysis incorporated three supplementary explanatory variables, namely environmental knowledge, connectedness to nature, and pro-environmental behavior in everyd… Show more
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