Factors influencing college students’ behaviours of spreading internet public opinions on emergencies in universities

Abstract

Purpose This study aims to explore the influencing factors on college students’ behaviours of spreading Internet public opinion on emergencies in colleges and universities. This study provides a reference for these institutions to cope with and reduce the influence of Internet public opinion on emergencies and maintain their normal teaching order. Design/methodology/approach In this study, a research model by using motivation theory and design a questionnaire on the basis of relevant literature are constructed. This paper surveys college students and collects a total of 317 valid questionnaires. On the basis of the reliability and validity of the questionnaire, this study verifies the proposed model by using Smart PLS. Findings The results show that social motivation and information source preference have significant positive influences on college students’ willingness to spread Internet public opinion on emergencies in colleges and universities. Moreover, information source preference has a significant moderating effect on the relationship between social motivation and dissemination willingness. If college students’ information source preference is high, then the moderating effect is significant. The extent of college students’ interaction and involvement has a significantly positive influence on their trust in the dissemination platform for Internet public opinion on emergencies in colleges and universities. Egoism has a significantly positive influence on the social motivation of college students to spread Internet public opinion on emergencies in colleges and universities. Involvement degree has a significant moderating effect on the relationship between social motivation and trust. If college students’ involvement degree is low, then the moderating effect is significant. Thus, when the involvement of college students in Internet public opinion on emergencies in colleges and universities is low, the influence of social motivation on trust is great. Originality/value This study increases the influencing factors in the literature on Internet public opinion, enriches the research theory of Internet public opinion on emergencies in colleges and universities and expands the application scope of the theory of social motivation. The conclusion provides guidance for colleges and students to govern Internet public opinion on emergencies and improve the ability of these institutions in dealing with Internet public opinion on emergencies.

Evaluation Algorithm of Ideological and Political Assistant Teaching Effect in Colleges and Universities under Network Information Dissemination

“…In order to improve the practical application effect of mixed teaching mode, an online and offline mixed teaching effect evaluation method based on big data analysis is proposed. e currently commonly used assessment methods based on learning inputs [4] and web-based data [6] are susceptible to interference from the external environment in the process of practical application, resulting in less accurate and less efficient assessment results. To solve such problems, we study the evaluation method of online and offline hybrid teaching effect based on big data analysis, realize the scientific evaluation of online and offline hybrid teaching effect, and optimize the hybrid teaching model based on the evaluation results to improve the hybrid teaching effect.…”

“…e evaluation method based on learning inputs in the literature [4] and the evaluation method based on network data in the literature [6] were used as the comparison methods to compare the fit between the evaluation results of this paper and the comparison methods on the research object and the set results, and the results are shown in Figure 3. It is clear from the analysis of Figure 3 that, among the three different evaluation methods, this method has the best fit with the set results, and the method of [4] has the lowest fit with the set results. is indicates that the method of this paper has high accuracy in assessing the effectiveness of online and offline hybrid teaching.…”

“…At the same time, through targeted evaluation, students are guided to focus on traditional theoretical learning while participating more actively in social practice, objectively and fairly evaluate students' actual performance, and improve the quality of teaching in civics and political science classes. ird, the teaching evaluation system can objectively and impartially measure and verify the practical teaching performance of college teachers of civics and political science courses and the quality of practical teaching in schools [4], and guarantee students' practical learning to achieve results. A fair and reasonable evaluation can positively enhance the sense of honor, belonging, and responsibility of all subjects in the civics and political science class, maximize the initiative and creativity of teachers and students and enhance the effectiveness of civics and political science class education.…”

Chinese Universities’ Image Repair after Network Public Opinion Events: Strategy Choice and Effect Evaluation

“…Due to the highly developed Internet features, the network of public opinions on Chinese universities is characterized by social media disclosure, accelerated dissemination speed, diversified disseminators, and diversified dissemination methods [30]. At present, Chinese scholars mainly focus on the causes (e.g., [31]), dissemination mechanism (e.g., [32]), problems, and counter-measures (e.g., [33]) of the network's public opinions on universities.…”

Internet gaming addiction – a bibliometric review

“…Research studies are being pursued in the field of IGA, the internet gaming disorder, with a focus on the personality characteristics, motives for, prevalence, predictors, diagnosis, management and prevention thereof (Demetrovics et al , 2011; Van Rooij et al , 2018; Wang et al , 2015; Kaess et al , 2014; Saunders et al , 2017; Müller et al , 2015; Ye and Liu, 2022; Palla and Sheikh, 2021).…”