2018
DOI: 10.1177/0972150918757870
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Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective

Abstract: This study aims to identify the factors affecting mobile payment (m-payment) adoption intention in India by proposing a conceptual framework based on technology acceptance model (TAM). In addition to construct of TAM, four user-centric constructs have been added to evaluate m-payment adoption intention in India. The proposed research framework was empirically tested by data collected from 381 potential m-payment service users, through online and offline survey. Data were analysed using structural equation mode… Show more

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Cited by 222 publications
(226 citation statements)
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References 66 publications
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“…Subjective norm refers to “the perceived social pressure to perform or not to perform the behavior” (Ajzen, , p.188). The individual perceived opinions of friends, peers, family, reference groups, and society play a crucial role in the adoption of new technology (Han et al, ; Shankar & Datta, ). Subjective norm is the function of an individual's normative belief about what society thinks about what one should (and should not) do (Ajzen and Fishbein, 1988).…”
Section: Literature Review and Hypotheses Developmentmentioning
confidence: 99%
See 1 more Smart Citation
“…Subjective norm refers to “the perceived social pressure to perform or not to perform the behavior” (Ajzen, , p.188). The individual perceived opinions of friends, peers, family, reference groups, and society play a crucial role in the adoption of new technology (Han et al, ; Shankar & Datta, ). Subjective norm is the function of an individual's normative belief about what society thinks about what one should (and should not) do (Ajzen and Fishbein, 1988).…”
Section: Literature Review and Hypotheses Developmentmentioning
confidence: 99%
“…Subjective norm refers to "the perceived social pressure to perform or not to perform the behavior" (Ajzen, 1991, p.188). The individual perceived opinions of friends, peers, family, reference groups, and society play a crucial role in the adoption of new technology (Han et al, 2010;Shankar & Datta, 2018 (Ajzen and Fishbein, 1988). The extant literature continues to hold subjective norm as a major determinant of adoption intention in various contexts (Baker, Al-Gahtani, & Hubona, 2007;Han et al, 2010;Hsieh, 2015;Lam & Hsu, 2006;Oh & Hsu, 2001).…”
Section: Subjective Normsmentioning
confidence: 99%
“…Mani and Chouk (2017) believed that perceived novelty influences negatively on customer acceptance of smart products. However, prior and recent studied often considered the novelty as a factor that has a positive impact on customer acceptance level (Del Giudice & Pascucci, 2010;Pantano & Di Pietro, 2012;Shankar & Datta, 2018). Hence, According to the Diffusion of Innovation Theory (DOI), the present study proposes the positive and significant relationship between novelty and customers' acceptance level of smart restaurant services.…”
Section: Novelty and Customers' Acceptance Levelmentioning
confidence: 83%
“…Mobile devices encompass cell and smartphones, tablets and iPad. The M-payment system technology offersservice providers and consumersa secure universal financial transaction platform from transaction initiation, to authorization, and confirmation (29). The M-Payment service transaction and confirmation terminals model include; Short message service (SMS), unstructured supplementary service data (USSD), the wireless application protocol (WAP) and mobile wallet and near field communication (NFC).…”
Section: Review Of Literaturementioning
confidence: 99%
“…Self-efficacy measures the extent an individual relies on a specific set of skills and abilities to execute and achieve a specific objective (29). (24) opined that there is a positive and significant nexus between ease of use, self-efficacy, and consumer intention to adopt new mobile technology.…”
Section: A Self-efficacymentioning
confidence: 99%