Extending Role Congruity Theory of Prejudice to Men and Women With Sex-Typed Mental Illnesses

Reducing stigma in high school youth

“…Consistent with epidemiologic data , 20% of students in this evaluation reported having a mental illness. Males who self‐reported a mental illness were significantly more likely to meet the threshold for success following the antistigma intervention, suggesting that males may experience mental illness and stigma reduction attempts differently than females . These results further highlight the importance of considering gender in the context of antistigma programming and support the need for more research into gender differences in stigma experiences and stigma reduction.…”

When Do Warmth and Competence Sell Best? The “Golden Quadrant” Shifts as a Function of Congruity With the Product Type, Targets’ Individual Differences, and Advertising Appeal Type

“…The principle of congruence, or compatibility, has been observed in the contexts of persuasion (Wells & Petty, 1980), occupational setting (Koenig & Eagly, 2014), and judicial verdicts (Jones & Kaplan, 2003) and has been identified as a factor that aids brands' and advertising success (Fleck & Quester, 2007). However it has not been explicitly applied to the two dimensions of social perception to predict their influence on purchase intent.…”

Gender Stereotypes and Their Impact on Women’s Career Progressions from a Managerial Perspective

“…According to this theory, managers have expectations about candidates relating to behavioural tendencies and activities which are concordant with their social roles and which can be based on gender, economic standing or other demographic subsets (Skelly & Johnson, 2011). Social role theory explains that men and women acting in accordance with their social roles are often segregated along gender lines and that this functions to confirm gender stereotypes (Eagly, 1987(Eagly, , 1997Koenig & Eagly, 2014). Because women are more involved in caregiving work, the characteristics ascribed to them are those of being nurturing, caring, and concerned with personal relationships.…”