“…With the rapid advancement of digital technologies in rural communities and industries, social researchers have started developing approaches aimed at guiding agri-food transitions in socially beneficial and equitable directions (Eastwood et al, 2019(Eastwood et al, , 2021Fielke et al, 2020;Jakku et al, 2018Jakku et al, , 2022Regan, 2019Regan, , 2021Robinson et al, 2014;Rotz et al, 2019). Recognition of this work is critical for realising the promise of investment in digital agricultural transformation, with processes grounded in awareness of the interrelated change processes facing rural communities.…”