Exploring the influential factors of residents’ attitudes toward implementing green infrastructures for stormwater management in the US

Abuismail, Shrouq; Sun, Qiaochu; Yang, Y.C. Ethan

doi:10.1016/j.scs.2023.105067

Cited by 2 publications

(1 citation statement)

References 75 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…For example, even young consumers who are highly conscious of environmental issues are attracted to low prices and buy environmentally friendly fast fashion (Dhir et al, 2021). Annual income is a vital factor for green economic activities (Abuismail et al, 2023). Therefore, we propose the following hypothesis.…”

Section: Differences In Attractiveness Of Label-free Plastic Bottles ...mentioning

confidence: 99%

Balancing the environment and customer value: evaluation of the attractiveness of label-free plastic bottles for green tea

Kato,

Endo,

Fujiwara

et al. 2023

APJML

View full text Add to dashboard Cite

PurposeAs a measure against plastic waste, Coca-Cola and Evian have begun introducing label-free plastic bottles. Food labels have long been recognized as an important marketing tool, but there is a lack of research on label-free products. To address this gap, this study examined the influence of label-free design on product attractiveness in the Japanese green tea market.Design/methodology/approachIf existing products are used in an experiment, respondents would be subject to brand image bias. Hence, by mechanically combining the main design elements (cap shape, bottle style, decoration line, logo and label) with an orthogonal array, the conditions for bottles with and without labels are completely aligned. The authors conducted an online survey and applied the chi-square test to the attractiveness of 18 designs presented in random order.FindingsLabel-free designs were more attractive to consumers than labeled designs. The effect was higher among female, middle-aged and older adults; those with higher annual income and low-frequency purchasers.Practical implicationsPractitioners should adopt a label-free design that can satisfy both environmental considerations and customer value. It would be a formidable challenge to change the longstanding emphasis placed on label design, but this study demonstrates the value of doing so.Originality/valueThis is the first study in the package design literature on the advantages of label-free plastic bottles. The authors also applied an orthogonal array used for many years to optimize objective numerical values in marketing research.

show abstract

Section: Differences In Attractiveness Of Label-free Plastic Bottles ...mentioning

confidence: 99%

Balancing the environment and customer value: evaluation of the attractiveness of label-free plastic bottles for green tea

Kato,

Endo,

Fujiwara

et al. 2023

APJML

View full text Add to dashboard Cite

show abstract

Identifying barriers to decentralized stormwater infrastructure implementation at different levels of urban flood governance – A case study in Eastern Pennsylvania, US

Sun,

Kushner,

Yang

2024

Environmental Science & Policy

View full text Add to dashboard Cite

Exploring the influential factors of residents’ attitudes toward implementing green infrastructures for stormwater management in the US

Cited by 2 publications

References 75 publications

Balancing the environment and customer value: evaluation of the attractiveness of label-free plastic bottles for green tea

Balancing the environment and customer value: evaluation of the attractiveness of label-free plastic bottles for green tea

Identifying barriers to decentralized stormwater infrastructure implementation at different levels of urban flood governance – A case study in Eastern Pennsylvania, US

Contact Info

Product

Resources

About