Exploring E-Repurchase Intention of Online SMEs in Tangerang: How The Role E-Satisfaction and E-service Quality?

Abstract

The purpose of this study was to analyze the effect of E-satisfaction on E-repurchase intention of Online SMEs users, to determine the positive effect of E-service quality on E-repurchase intention of online SMEs and to determine the positive effect of E-service quality on e-satisfaction. of Online SMEs. This research is focused on SMEs Online consumers in Tangerang, this type of research is quantitative with a sample of 566 respondents with the data collection method using a questionnaire via google form, using a non-probability sample. Data analysis using SmartPLS version 3.0 software. And based on the results of the analysis it was concluded that E-satisfaction had a positive and significant effect on E-repurchase intention, E-service quality had a positive and significant effect on E-repurchase intention of online SMEs and E-service quality had a positive and significant effect on e-satisfaction of Online SMEs.

Grains of Trust: Nurturing Repurchase Intentions With Expertise and Likeability in Rice Sales

“…Researchers have shown a strong correlation between customer satisfaction, perceived value, and repurchase intention in the dynamic SME market, where transactions are often bolstered by individualized contacts (Widodo et al, 2022;Jasin & Firmansyah, 2023). It is clear from empirical research that SMEs stand to gain a great deal by understanding and successfully addressing factors including perceived benefits, service quality, and overall customer experience that influence the intention to repurchase.…”