Exploring consumers’ usage intention of reusable express packaging: An extended norm activation model

Song, Jung Soo; Cai, Lanhui; Yuen, Kum Fai; Wang, Xueqin

doi:10.1016/j.jretconser.2023.103265

Cited by 37 publications

(50 citation statements)

References 90 publications

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“…The importance of personal norms in times of pandemic can also be attributed to people’s social need for belonging, which can be met by acting responsibly and with consideration for others (He and Harris, 2020). These results are consistent with prior research (Song et al , 2023) that has emphasised the significance of personal norms in similar contexts. Overall, the results indicate that awareness of consequences, ascribed responsibility and personal norms are all crucial factors for discouraging stockpiling during public crises.…”

Section: Discussionsupporting

confidence: 93%

“…The first is the mediator interpretation that proposes a sequential cause mechanism, which suggests that awareness of consequences affects ascribed responsibility, which in turn affects personal norms (De Groot and Steg, 2009;Steg and De Groot, 2010). Some studies also follow a simpler model in which awareness of consequences and ascribed responsibility are direct antecedents of personal norms, which then mediate their effect on behaviour or behavioural intentions (Song et al, 2023;Klo ¨ckner, 2013;Wang et al, 2019). The second is the moderator interpretation in which awareness of consequences and ascribed responsibility moderate the link between personal norms and behaviour (De Groot and Steg, 2009).…”

Section: Awareness and Responsibility As Predictors Of Personal Normsmentioning

confidence: 99%

“…Firstly, previous research has tested the NAM in predicting pro-environmental behaviours and in ordinary life settings (where no public health-care threats are assumed) (Han, 2014; Han et al , 2015; Klöckner, 2013; Song et al , 2023). In contrast, COVID-19 has provided new life conditions (e.g.…”

Section: Introductionmentioning

confidence: 99%

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Socially responsible consumers and stockpiling during crises: the intersection of personal norms and fear

Elhoushy

Ribeiro

2023

SRJ

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Purpose Urging people to avoid stockpiling was a common declaration made by governments during the COVID-19 pandemic outbreak, yet empty supermarket shelves and supply shortages of basic products were observed worldwide. This study aims to (a) identify the factors that activate consumer personal norms towards socially responsible behaviours, specifically resisting stockpiling, and (b) examine how fear moderates the link between personal norms and consumer engagement in stockpiling during public crises. Design/methodology/approach The study recruited a sample of US consumers who were responsible for household grocery shopping during the COVID-19 pandemic. A total of 593 individuals participated in the study, and the collected data were analysed using structural equation modelling. Findings The results show that awareness of the negative consequences of stockpiling and a sense of personal responsibility for those consequences activate personal norms towards responsible shopping during public crises. However, perceived fear has the opposite effect, encouraging stockpiling. In addition, fear weakens the negative relationship between personal norms and stockpiling. Originality/value This study extends the norm activation model and indicates that personal norms may not always promote responsible behaviours when fear is high. It is unique in that it sheds light on non-mainstream responsible consumption behaviours (e.g. resisting stockpiling), and the interaction between consumption and social responsibility.

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Section: Discussionsupporting

confidence: 93%

Section: Awareness and Responsibility As Predictors Of Personal Normsmentioning

confidence: 99%

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Socially responsible consumers and stockpiling during crises: the intersection of personal norms and fear

Elhoushy

Ribeiro

2023

SRJ

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“…Schwartz (1973) proposed the NAM, which serves as a model for understanding why individuals engage in altruistic behaviors. Unlike the TPBa reasoned-choice model (Ding et al, 2023) the NAM operates by transferring moral norms into pro-social and/or proenvironmental behaviors, and it is thus frequently employed to explore behaviors that are beneficial to society and the environment, such as waste recycling (Ding et al, 2023), reusable express packaging (Song et al, 2023) and public and green transport use (Ashraf Javid et al, 2021;Mehdizadeh et al, 2019). The NAM is commonly seen as a linear model that proposes three influential dimensions that lead to altruistic behavior: Personal norms (PN), which refers to an individual' ethical and moral obligation to engage in a certain behavior; the ascription of responsibility (AOR), which pertains to an individual's sense of accountability for the negative our comes that result from non-pro-social behaviors; and awareness of consequences (AOC), which refers to an individual's understanding the harmful outcomes that result from failing to behave in a pro-social and/or pro-environmental manner (Schwartz, 1973).…”

Section: Research Frameworkmentioning

confidence: 99%

“I do believe in karma”: understanding consumers' pro-environmental consumption with an integrated framework of theory of planned behavior, norm activation model and self-determination theory

Duong,

Nguyen,

Doan

et al. 2023

MEQ

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PurposeLittle is known about how religious beliefs can motivate consumers to behave more pro-environmentally. Drawn on an integrated model of the theory of planned behavior, the norm activation model and the self-determination theory, this study aims to explore the effects of religious beliefs (especially, karmic beliefs (KB) and beliefs in a just world (BJW)) on consumers' pro-environmental behavior.Design/methodology/approachA sample of 736 consumers recruited from the eight most populous cities in Vietnam using the mall-intercept survey approach and structural equation modeling (SEM) was utilized to test the hypothesized model and hypotheses.FindingsThe findings indicate that KB and BJW can increase consumers' green intrinsic motivation, which subsequently encourages them to engage in pro-environmental consumption. Moreover, awareness of consequences (AOC) and ascription of responsibility (AOR) serially indirectly inspire consumers' sustainable consumption through serial mediators, including personal norms (PN), attitudes toward green products and green purchase intention.Practical implicationsBased on the findings, some theoretical and managerial implications for pro-environmental consumption are provided.Originality/valueThe study offers fresh perspectives on the role of religious beliefs in pro-environmental research. Additionally, this study sheds new light on the marketing literature by integrating the theory of planned behavior (TPB) and norm activation model (NAM) with self-determination theory (SDT) to explore the underlying mechanisms and effects of psychological components on consumers' pro-environmental behaviors.

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“…Furthermore, the environmental concern can increase PMN by influencing individuals to see environmental protection and sustainability as personal responsibilities resonating with their values and beliefs (Steg et al, 2011). Studies (Koklic et al, 2019;Song et al, 2023) have reported a positive relationship between environmental concern and PMN. Accordingly, consumers are increasingly acting responsibly by showing interest in products or services that cause lower pollution, minimise natural resource exploitation and lessen environmental harm (Acheampong & Siiba, 2020;Dangelico et al, 2021;Hazen et al, 2017).…”

Section: Environmental Concernmentioning

confidence: 99%

‘Do I share because I care?’: Investigating the factors influencing consumer's adoption of shared consumption

Khalek

Chakraborty

2023

Bus Strat Env

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The preference structure of consumers remains a perplexing issue for sharing platforms. This study aims to broaden the understanding of shared consumption (SC) adoption. It employed the theory of interpersonal behaviour (TIB) and the theory of planned behaviour (TPB) to propose a conceptual model integrating cognitive, affective and normative beliefs to explain sharing intention. A cross‐sectional survey was conducted using a self‐administered questionnaire to gather responses. Using partial least square structural equation modelling (PLS‐SEM), the assessment of 298 valid responses revealed that economic incentives, normative beliefs, environmental concerns and perceived moral norms are significant predictors of sharing intention. The results of this study offer insights into the fact that consumers are cognizant of the sustainability concern and are ready to amend their consumption patterns driven by moral norms. Additionally, non‐cognitive factors like freedom from ownership hassles and availability uncertainty influence sharing intention. The study's theoretical contributions include extending the application of TIB to shared consumption behaviour and integrating non‐cognitive factors with TPB factors to understand shared consumption intention better. Accordingly, the study offers guidance to marketers for promoting shared consumption.

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Exploring consumers’ usage intention of reusable express packaging: An extended norm activation model

Cited by 37 publications

References 90 publications

Socially responsible consumers and stockpiling during crises: the intersection of personal norms and fear

Socially responsible consumers and stockpiling during crises: the intersection of personal norms and fear

“I do believe in karma”: understanding consumers' pro-environmental consumption with an integrated framework of theory of planned behavior, norm activation model and self-determination theory

‘Do I share because I care?’: Investigating the factors influencing consumer's adoption of shared consumption

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