Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness

Arli, Denni; Tan, Lay Peng; Tjiptono, Fandy; Lin, Yang

doi:10.1111/ijcs.12432

Cited by 161 publications

(156 citation statements)

References 107 publications

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“…In literature, one of the important areas of interests of the TPB was suggested as leisure behaviors that consist of tourism activities (Ajzen & Driver, ), and there have been many studies showing that the TPB supported intentions to use green products (Hsu, Chang, & Yansritakul, ; Yadav & Pathak, ; Yadav & Pathak, ). Over the last decade, the original TPB constructs were used for understanding customers' green purchase intentions (Albayrak, Aksoy, & Caber, ; Arli, Tan, Tjiptono, & Yang, ; Vermeir & Verbeke, ; Wiederhold & Martinez, ). In literature, the TPB was represented as a reliable model for predicting intentions to green products (Kalafatis et al, ).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Over the last decade, the original TPB constructs were used for understanding customers' green purchase intentions (Albayrak, Aksoy, & Caber, 2013;Arli, Tan, Tjiptono, & Yang, 2018;Vermeir & Verbeke, 2006;Wiederhold & Martinez, 2018). In literature, the TPB was represented as a reliable model for predicting intentions to green products (Kalafatis et al, 1999).…”

Section: Introductionmentioning

confidence: 99%

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The extended theory of planned behavior in Turkish customers' intentions to visit green hotels

Yarımoğlu¹,

2019

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Over the last decade, many studies have started to focus on understanding customers' green purchase intentions since the increasing importance of environmental issues in the hotel industry. This study examined customers' intentions to visit green hotels by using the theory of planned behavior. Two constructs, environmentally friendly activities and overall image, were incorporated into the theory, and the extended theory of planned behavior model was tested. The aim of this study was to analyze the effects of the extended theory of planned behavior constructs (attitudes towards green hotels, subjective norms, perceived control, environmentally friendly activities, and overall image) on visit intentions and also to predict the effects of visit intentions on willingness to pay, satisfaction, and loyalty. Within this aim, the research model was formed to show the antecedents and consequences of intentions to visit green hotels. Data were collected by face‐to‐face survey technique, and 400 usable questionnaires were held from the customers in Izmir City, Turkey. In the findings, four of five constructs in the antecedents of intentions, except perceived control, were found as significant, and all three consequences of intentions were found as significant. The results of the study supported the usage of the extended theory of planned behavior in the context of green hotels. Theoretical contributions and discussions were explained lastly.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The extended theory of planned behavior in Turkish customers' intentions to visit green hotels

Yarımoğlu¹,

2019

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“…Second, the food hawkers' actual behavior is concerned with the intention to use EFFP in their business activities. It has been observed that the food hawkers' reluctance to use of EFFP is because they lack the readiness in their minds (Arli et al, 2018;Han et al, 2011). The environment (De Hoop & Jehlička, 2017) and the intrinsic factor (Giffin & Lombrozo, 2018;Van der Werff et al, 2013) have also affected the factor intention to use of EFFP among the food hawkers.…”

Section: Actual Behavior Of Environmentally Friendly Food Packagingmentioning

confidence: 99%

“…Additionally, perceived behavioral control lies in the gap of the relationship issue of the study. This occurs in view of the market condition (Arli et al, 2018), ability (Hansen et al, 2018), and information of the sources (Hajli & Lin, 2016) that remain the paradox of the situation among food hawkers. Thus, the vision of that issue would substantiate for the matter for intention to use EFFP among food hawkers.…”

Section: Actual Behavior Of Environmentally Friendly Food Packagingmentioning

confidence: 99%

The mediating effect of personal values on the relationships between attitudes, subjective norms, perceived behavioral control and intention to use

Dalila¹,

Latiff²,

Jaafar³

et al. 2020

10.5267/j.msl

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In recent years, the issue of food packaging waste has become a vital environmental concern in the society which revolves around waste management practices particularly among food hawkers. The problem has been highlighted by many researchers and numerous suggestions have been made in order to improve sustainability with regard to green environment. Food packaging waste ranks the highest contributor to waste. Thus, environmentally friendly food packaging (EFFP) has been introduced in the market to ensure good management practices could be promoted among food hawkers so that environmental pollution can be reduced. However, even though many environmental programs have been implemented, the usage of EFFP among food hawkers has not improved. Hence, this paper aims to propose a specific actual behavior model to determine the usage of EFFP among food hawkers with personal value as a mediator. The development of the model used data that were collected from local food hawkers. Structural equation modeling was used to test related hypotheses. The findings indicated that personal values were a suitable mediator construct. Furthermore, attitudes, subjective norm, and perceived behavioral were all found to have had significant effects on the intention to use and the actual behavior. Finally, this paper also discusses the limitations of the present study and the contribution it has made.

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“…The literature review distinguished several motives for green consumption. The majority of them was tested in the context of developed economy, where the green market has left its nascent stage (Arli et al, 2018). However, the global green growth cannot be ensured without the involvement of developing countries in this direction (Al Mamun et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

Motives of Green Consumption: The Moderating Roles of Perceived Consumer Effectiveness and Price Sensitivity

Zinoubi

2020

ABR

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This paper aims to study a set of motives favoring purchase behavior while testing the mediating role of purchase intention within the context of green consumption. The literature review enabled us to distinguish mostly the following motives: health consciousness, environmental concern and the consumer’s social influence. The moderating roles of perceived consumer effectiveness and price sensitivity are also examined. The findings of a quantitative study involving 480 Tunisian consumers of green products indicate that protecting their health, supporting their environment and expressing their social affiliation are important motives of the consumers’ intention to buy green products. The intensity of these relationships is significantly moderated by the ‘consumer perceived effectiveness’. Thus, for the Tunisian consumer, a purchase intention is not consistent with a purchase behavior. It is indeed affected, in particular, by price sensitivity. The present study provides managerial insights for green marketers to operate in fast growing emerging markets.

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Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness

Cited by 161 publications

References 107 publications

The extended theory of planned behavior in Turkish customers' intentions to visit green hotels

The extended theory of planned behavior in Turkish customers' intentions to visit green hotels

The mediating effect of personal values on the relationships between attitudes, subjective norms, perceived behavioral control and intention to use

Motives of Green Consumption: The Moderating Roles of Perceived Consumer Effectiveness and Price Sensitivity

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