2018
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Abstract: This study examines the charismatic leadership rhetoric of the Democratic Party’s nominee Hillary Clinton and the Republican Party’s nominee Donald Trump during the 2016 election. DICTION 7.0, content analysis software designed for political discourse, was used to analyze the campaign speeches of both candidates. The findings suggest that Donald Trump was significantly more likely to use hyperbolic crisis rhetoric regarding the intolerable nature of the status quo as well as rhetoric emphasizing a shared socia… Show more

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