Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section

Hemsley‐Brown, Jane; Melewar, T.C.; Nguyen, Bang; Wilson, Elizabeth J.

doi:10.1016/j.jbusres.2016.01.016

Cited by 109 publications

(108 citation statements)

References 10 publications

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“…It is through brand identity that a relationship can be established between the customer and a brand [60]. Developing and curating a brand identity that can help establish fruitful relationships with potential customers is a critical skill for brand caretakers [61][62][63][64]. For instance, features of brand identity, such as understanding of the image and reputation of the brand, can drive an efficient use of marketing resources and other key and high-level decisions [63].…”

Section: The Concept Of Brand Identitymentioning

confidence: 99%

Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

et al. 2020

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The global use of smartphone has had tremendous social, environmental, and economic impacts in the last decade, and continues to grow impressively. In order to comprehend customers' purchase behavior, it is crucial to understand the driving force behind their choice of one specific brand among various competitors. A few prior researches have demonstrated that not only the optimal experience of flow, but also identity features (i.e., self-identity, social identity, brand identity) facilitate a customer's purchase intention. Previous studies also indicate that brand-related constructs (e.g., typically brand image but sometimes also brand personality and communication) predict purchase intention. As the first study combining flow, which focuses on investigating the consumer purchase behavior through identity and brand-related constructs, we propose a conceptual model that combines flow theory, brand image, brand communication, brand identity, and brand personality to investigate purchase intention. We have empirically tested the conceptual model based on the data collected from 1377 Chinese smartphone users. Results via the structural equation modeling with AMOS software indicated that flow experience, brand image, brand communication, brand personality, and brand identity all directly or indirectly explain purchase intention. Flow experience serves a critical role in mediating the path from brand communication, brand personality, and brand identity to purchase intention. The research focuses on the strategic implication of the various brand features management and aims to harmonize economic, social, and environmental sustainability.Sustainability 2020, 12, 3391 2 of 22 to maximize immediate economic profit with little care for its long-term sustainability in terms of economic, environmental, and social impacts. This is a common global phenomenon that affects the global world community, irrespective of culture, language, latitudes, geography, religion, policy, etc. Meanwhile, the levels of analyses for such phenomena encompasses all STEM (Science, Technology, Engineering and Mathematics) and SSH (Social Sciences and Humanities) disciplines. However, one of the keystones of this global contemporary phenomenon is the interface among this technology and its users, which are responsible for its universal adoption. The psychological level of analysis is a key to better understand the behavior of smartphone users. Furthermore, there are other inputs that are important to understand consumers' purchase driving force. For example, the motivations behind individuals' choice and purchase intention of a specific brand among various brands of smartphone needs to be further explored on both the psychological and economic level. Therefore, acquiring deeper knowledge at the psychological level could contribute ideas and insights for developing strategies to better cope with the various negative consequences by finding new ways to harmonize social, environmental, and economic sustainability, and, consequently, to develop strategies...

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Section: The Concept Of Brand Identitymentioning

confidence: 99%

Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

et al. 2020

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“…Produtos que podem simbolizar uma aproximação do estado atual do indivíduo a uma autoimagem ideal possuem maior tendência a ser adquiridos impulsivamente (Brunner et al, 2016). Entende-se como autoconceito e autoimagem a imagem que o indivíduo faz de si mesmo, compreendendo suas atitudes, crenças, valores, identidades e estados afetivos (Hemsley-Brown et al, 2016).…”

Section: Significado Do Produtounclassified

Personalidade da marca, significado do produto e impulsividade na compra por impulso: um estudo em ambiente de shopping center

Costa

Paula

Ângelo³

et al. 2017

RECADM

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“…Institutional Governance in Responding to Globalization substantial change, make more consistent, and more professional in creating credible universities (Hemsley-Brown, Melewar, Nguyen, and Wilson, 2016). Several studies have found the primary value of an internationally reputable college in the quality of the college itself (Blanco-Ramírez and Berger, 2014), Even the quality of a college is clearly an important measure in the global ranking as an example in terms of quality of teaching (BlancoRamírez and Berger, 2014).…”

Section: Issn: 1693-5241 539mentioning

confidence: 99%

Institutional Governance in Responding to Globalization

Astuty

Pratminingsih

Suryana

2017

JAM

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Abstract:The study was conducted in several private universities in Bandung that already launched a program of internationalization in response to the issue of globalization are increasingly demanding education providers increasingly globally oriented. This study aims to analyze further the factors that drive an institution to improve the quality of teaching, particularly in the preparation of curriculum arrangement and learning plans that meet global orientation by analyzing two variables that allegedly as the drivers, namely institution favorable governance and faculty's global awareness. The research method using descriptive analysis and verificative analysis with IBM SPSS ver. 22 and IBM AMOS ver. 20 as a data processor. The results show that good institutional governance can force lecturers to develop their knowledge and global competence, without any support and strengthening in the form of legitimacy from the institute, is not able to create a globalized learning, and good institutional governance is accompanied by global knowledge and awareness, Can make lecturers a major axis in the creation of a globally oriented learning environment, especially in drafting the curriculum and globalized learning instruction.

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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section

Cited by 109 publications

References 10 publications

Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

Personalidade da marca, significado do produto e impulsividade na compra por impulso: um estudo em ambiente de shopping center

Institutional Governance in Responding to Globalization

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