“…Several approaches in visualizing association rules, in contrast with the classical tabular representation, have already been documented. These include the use of scatter plots and matrix-based visualizations (Hahsler & Chelluboina, 2010), graph-based representations (Appice & Buono, 2005), parallel coordinate plots (Bruzzese & Davino, 2003;Yang, 2005), 3D volumes (Compieta, Di Martino, Bertolotto, Ferrucci, & Kechadi, 2007), or others (Techapichetvanich & Datta, 2005). As a way of summarizing the gathered knowledge on tourist attraction visits of a specific segment of individuals, we introduce an alternative approach called a 'visit pattern map'.…”