volume 27, issue 1, P54-76 2019
DOI: 10.1108/mbr-02-2018-0016
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Nic Robertson, John M. Luiz

Abstract: Purpose: The paper explores the delayed, then accelerated internationalisation of an emerging multinational enterprise (EMNE), with a particular focus on the media technology sector, and how it exploited complementarities between emerging markets. Design/methodology/approach: The research is qualitative in nature and focuses on the expansion of a South African media technology EMNE case study that has a footprint in over 130 countries and has one of the largest market capitalisations of any media company outsi…

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