Abstract. Tolerance to herbivory (the ability of a plant to incur herbivore damage without a corresponding reduction in fitness) can be measured using either naturally occurring or imposed herbivore damage. After briefly reviewing some of the advantages and disadvantages of these approaches, we present calculations describing the degree to which estimates of tolerance will be biased by environmental variables that affect both herbivory and fitness. With naturally occurring herbivory the presence of environmental variables that are correlated with herbivory and fitness will result in biased estimates of tolerance. In contrast, estimates obtained from experiments in which herbivory is artificially imposed will be unbiased; however, under a wide range of parameter values these estimates will be less precise than estimates obtained from experiments in which herbivory is not manipulated.Key words. Artificial damage, herbivory, measurement error, natural damage, tolerance.Received October 8, 1999. Accepted November 30, 1999 Understanding the evolution of plants in response to the selective pressure imposed by herbivores has been a major focus of evolutionary biologists for more than thirty-five years. The vast majority of studies in this area have concentrated on mechanisms plants have evolved that reduce the amount of herbivory experienced (i.e., resistance; reviewed in Denno and McClure 1983;Fritz and Simms 1992;Karban and Baldwin 1997). However, resistance is not the only mechanism by which plants may minimize the potentially detrimental effects of herbivores on fitness. Plants may also evolve to tolerate or compensate for tissue lost to herbivores (Painter 1958). Tolerance, defined as the ability of a plant to incur herbivore damage without a corresponding reduction in fitness, may result in very different evolutionary and ecological dynamics between plants and herbivores than plant resistance (van der Meijden et al. 1988;Fineblum and Rausher 1995;Tiffin 2000). Thus, understanding tolerance is necessary to understand plant-herbivore interactions (reviewed in Rosenthal and Kotenan 1994;Strauss and Agrawal 1999).Recent studies on tolerance have focused on environmental conditions that affect the expression of tolerance (Mashinski and Whitham 1989;Hjalten et al. 1993;Fay et al. 1996;Juenger and Bergelson 1997); mechanisms of tolerance (reviewed in Strauss and Agrawal 1999), the presence of costs, including trade-offs with resistance and trade-offs with fitness in the absence of herbivores (Fineblum and Rausher 1995;Mauricio et al. 1997;Stowe 1998;Tiffin and Rausher 1999); and the pattern of selection acting on tolerance (Mauricio et al. 1997;Tiffin and Rausher 1999). In these studies, researchers have employed naturally occurring (Paige and Whitham 1987; van der Meijden et al. 1988;Mashinski and Whitham 1989;Mauricio et al. 1997;Tiffin and Rausher 1999)