Indonesia's tourism development continues to be encouraged for the sake of Indonesia made tourism the number one in the world. In fact, many people believe in tourism 2020 Indonesia so-world examples. The Minister of Tourism, believes the expected increase of 20 million travelers arrived in 2020. Along with the advent of globalization and the implementation of the ASEAN Economic Community, the District Government of Malang intends to develop coastal tourism, which is a source of income and constructed within the region, in particular, the field of tourism, in order to compete with other regions, not only domestically, but also abroad. This study aims, is to respond to the regent Malang's aims by contemplating sustainable coastal tourism in Balekambang beach. The result from this study is based on its concept indicating that these destinations are quite friendly environment with the gap of minimizing environment impacts and preserving its environment. The effort of preserve that environment shows the lowest performance on the existing condition. It's validated by the concern of minimizing an environmental impact, needs to be improved. The evidence shows from a previous story about it. Thereby, too many overlapping government-regulations in managing the using of the environment for tourism enterprises (coastal). In addition, utilization an environment for tourism is generally more concerned with the economic contribution to the treasury of the effort to control and sustainable environmental management.