volume 23, issue 2, P182-198 2019
DOI: 10.1108/mbe-06-2018-0033
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Flevy Lasrado

Abstract: Purpose While the literature has examined various motives and benefits of quality management frameworks, it is limited with respect to marketing related motives and benefits. More specifically, previous research has not considered empirically the relationship between marketing motives and benefits of quality award models. To address this, the purpose of this paper is to examine the relationship between perceived marketing related motives and benefits and to analyze the influence of the sources of marketing mo…

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