Examining the Intention to Purchase Luxury Goods Based on the Planned Behaviour Theory

Canguende-Valentim, Cláudio Félix; Vale, Vera Teixeira

doi:10.4236/ojbm.2022.101012

Cited by 5 publications

(4 citation statements)

References 58 publications

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“…The result shows that attitude has a significant impact on purchase intention. This finding is in line with the previous studies by Valentim and Vale (2022) and Jain (2020), which confirm that attitude significantly affects purchase intention in the context of luxury goods. The research has statistically proven that consumers' attitudes positively affect purchase intention, meaning that the more Generation Z customers think purchasing an iPhone is something positive, worthy, and beneficial, the stronger the purchase intention will be.…”

Section: Summary Of the Findingssupporting

confidence: 93%

“…Similar to the research by Valentim and Vale (2022) and Torbati et al (2017), perceived behavioral control is proven to impact purchase intention significantly. This means that when Generation Z perceives themselves as having the resources (e.g., money, time, etc.)…”

Section: Summary Of the Findingssupporting

confidence: 79%

“…As one of the independent variables in the theory of planned behavior model found by Ajzen (1991), perceived behavioral control was also proven to directly affect purchase intention in the context of luxury goods (Jain, 2020, Valentim & Vale, 2022. Garcia et al (2020) also mentioned that perceived behavioral control significantly affected the purchase intention of a product.…”

Section: Perceived Behavioral Controlmentioning

confidence: 99%

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The Moderation Role of Subjective Norm on Apple iPhone Purchase Intention: A Study on Generation Z Consumers in Indonesia

Benita,

Teguh,

Proboyo

2023

Petra IJBS

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With the widespread adoption of digital technology and the emergence of various smartphone brands worldwide, this research explores how these brands should adapt to the current consumer demands, particularly in a developing country like Indonesia. Gen Z has played a significant role among other generations in the Indonesian smartphone market, particularly favoring luxury brands like the Apple iPhone. Given the limited existing research on luxury consumption behavior in this market, this study aims to investigate the factors influencing the purchase intentions of Indonesian Gen Z consumers towards Apple iPhones. The research will discuss the significance of attitude, subjective norms, and perceived behavioral control in shaping consumer purchase intentions. Eighty responses were gathered from Generation Z who knew about the Apple iPhone and live in Indonesia. The study will use PLS-SEM to prove the research hypotheses using a quantitative approach with a simple random sampling method. The findings of this study highlight the pivotal role of subjective norms as the primary determinant of purchase intentions for Apple iPhone products. Furthermore, the subjective norm moderates the relationship between attitude and perceived behavioral control on purchase intentions.

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Section: Summary Of the Findingssupporting

confidence: 93%

Section: Summary Of the Findingssupporting

confidence: 79%

Section: Perceived Behavioral Controlmentioning

confidence: 99%

See 1 more Smart Citation

The Moderation Role of Subjective Norm on Apple iPhone Purchase Intention: A Study on Generation Z Consumers in Indonesia

Benita,

Teguh,

Proboyo

2023

Petra IJBS

View full text Add to dashboard Cite

show abstract

“…The more favourable the attitude and subjective norm are, the greater the perceived behaviour control and therefore, the stronger the person' intention to perform the particular behaviour. Hence, if the opportunity comes and given the ample actual control, he/she has over the behaviour, the person is likely to perform the intention.There are several studies employed TPB investigating the behaviour intention in varied situations related to certain objects, e.g., food consumption (Ajzen, 2015), channel switching in purchases (Madahi and Sukati, 2016), entrepreneurship (Palupi and Santoso, 2017), e-Commerce (Angraini et al Anggraini et al, 2019), household waste segregation and luxury purchases (Canguende-Valentim et al Canguende-Valentim and Vale, 2021). Similarly, this study will employ the same theoretical concept and develop hypotheses to ascertain the influence of three constructs as discussed in TPB.…”

Section: Conceptual Development and Hypothesesmentioning

confidence: 99%

Theory of Planned Behaviour: Influence of the Constructs on Behavioural Intention in Digital Banking

Wahidudin¹,

Anuar²,

Othman³

et al. 2023

Advances in Economics, Business and Management Research

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The introduction of digital banking might have a negative or positive impact on the value of the financial system. It is a tremendous chance for the firms that are prepared for the huge transformation since customers have turned their preference towards cashless transaction due of the COVID-19 pandemic. Based on the notion that digital banks would soon enter the Malaysian banking market, this research seeks to analyse customer behaviour intention using the Theory of Planned Behaviour (TPB). A Theory of Planned Behaviour, Ajzen (1991) explains that a person behavioural action is based on an immediate antecedent, which is his or her behavioural intention. This conceptual paper proposes three construct which are attitude, social norm and perceived behaviour control that influence consumers' behaviour intention to use digital banking. Past studies have found mixed results from the three constructs to the behaviour intention. Besides that, age apparently has no significant moderating role in the intention of technology acceptance within the context of TPB. Therefore, this study aims to investigate three constructs moderated by age in influencing the behaviour intention. Quantitative questionnaire is used to measure responses of participants.

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Factors affecting the Acceptance of Video Games as a Tool to improve students’ academic performance in Physical Education

2022

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Using commercial videogames as learning objects for the development of 21st century skills in secondary schools has been a relevant topic of study in recent years. But its use in the field of physical education is especially interesting considering its nature. The aim of this article is to explore how elements like technological competence, game-based learning, accessibility, and enjoyment are relevant factors that influence the acceptance of the use of video games as a learning aid in the context of physical education, as well as their influence on academic performance in the subject itself. The study enlisted the participation of 166 secondary school students. A quasi-experimental pre-post design with a non-equivalent control group was used. The intervention consisted of a specific training program entailing nine one-hour sessions once a week. To develop the model, the data was analysed using the optimisation technique of partial least squares (PLS). Our findings show that the factors studied, which are accessibility, enjoyment, technological competence and learning through video games, have an impact on students’ acceptance of video games as an educational tool and how this positive relationship leads to enhanced academic performance in physical education.

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Examining the Intention to Purchase Luxury Goods Based on the Planned Behaviour Theory

Cited by 5 publications

References 58 publications

The Moderation Role of Subjective Norm on Apple iPhone Purchase Intention: A Study on Generation Z Consumers in Indonesia

The Moderation Role of Subjective Norm on Apple iPhone Purchase Intention: A Study on Generation Z Consumers in Indonesia

Theory of Planned Behaviour: Influence of the Constructs on Behavioural Intention in Digital Banking

Factors affecting the Acceptance of Video Games as a Tool to improve students’ academic performance in Physical Education

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