Abstract:Purpose
Free guided walking tours are one of the most successful tourism segments in the digital platform economy. It is beginning to be associated with negative impacts in some of the destinations where it is spreading rapidly. Although the platform economy is generating increasing academic interest, the free tour model remains largely unexplored area in the literature. This study aims to examine how such activity affects cultural destinations.
Design/methodology/approach
Focussing on the largest Free Tours… Show more
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