Examine the Commercialization Research Outcomes in Iran A Structural Equation Model

Abstract

The study presents a structural equation model of commercialization. In this study, reviewing the previous studies conducted on commercialization of research outcomes and a content analysis 33 factors affecting commercialization were extracted and categorized in 6 main groups, namely, research-oriented factors, industry-oriented factors, the government, technology parks and growth centers, environment, and commercialization. Then, based on the identified indicators, the conceptual model of commercializing research outcomes was designed and a questionnaire was developed for confirming its factors in Iran, which were confirmed by the experts. Data collected were analyzed by LISREL and the software proposed an appropriate analytical model. The major hypothesis of this study referring to the idea that the 6 constructs mentioned constitute the concept of commercializing research outcomes was significantly confirmed. It was found out that the government is the most influential factor in commercializing research outcomes. Besides, in order to implement the confirmed model a specific methodology was proposed and surveyed. Finally, the Islamic Advertisement Organization was selected as the study field and the results of which are reported.

Predictors of Commercialization Success in Product Innovation: A Systematic Research

“…Based on the SLR analysis, it has been identified that firm's orientation plays an important role on the success of innovation commercialization and strategic orientation is the most widely type of firms' orientation studied by researchers. Strategic orientation was categorized as market orientation [66], entrepreneurial orientation ( [10]; [25]; [52]; [57]; [64]), network orientation [64], technological orientation [64], industrial orientation ( [6]; [33]), and research orientation [6].…”

“…There are few studies apply this variable as moderator [58]; while there were another studies employed it as independent variable meaning that, it has a direct relationship with commercialization performance ( [16]; [53]; [55]; [63]; [90]). According to [37] and [45], the external environment example, capital situation and labor, shaped from government may also influence the innovation market ( [6]; [39]; [56]; [76]).…”

Management of Technology Transfer from Indian Publicly Funded R&D Institutions to Industry-Modeling of Factors Impacting Successful Technology Transfer

“…"Technology receiver factor" deals with the adoption /absorption capability of the technology receiver particularly in terms of variables such as top management championing the project [5], [16], [17], having competent team [5], [13], strong financial background [1], [16], [18], prior business experience [1], [15], [19], vision and passion [19] and domain knowledge [8], [19]. "Market factor" primarily addresses the market potential for the product/service in terms of variables such as large market size [6], [19], [20], product meeting user needs [5], [18], [19], product/service having competitive price and quality [5], [6] and first to market [5], [19]. "Financial factor" concerns with the variables such as techno-economic feasibility / variability [9], [21], [22], easy access to finance [1], [5], [9], [20] and longer repayment period of debt [1].…”

“…"Market factor" primarily addresses the market potential for the product/service in terms of variables such as large market size [6], [19], [20], product meeting user needs [5], [18], [19], product/service having competitive price and quality [5], [6] and first to market [5], [19]. "Financial factor" concerns with the variables such as techno-economic feasibility / variability [9], [21], [22], easy access to finance [1], [5], [9], [20] and longer repayment period of debt [1]. "Government policy factor" concerns with the variables such as pro-active legislative acts [7], [20], [23]; financial incentives from government [1], [24] and strengthening of the existing financial/incubation schemes [1], [24], [25].…”

A Review of the Activities of Advertising Agencies in Online World

“…Content analysis is a method confirmed in many studies and is considered as one of the instruments of theoretical frameworks (Kassarjian, 1977;Kolbe & Burnett, 1991;Okazaki & Rivas, 2002;Behboudi et al, 2011). Through content analysis, 34 indicators confirmed by most researchers were identified and categorized in 7 main constructs on the basis of exploratory factor analysis.…”