eWOM source credibility, perceived risk and food product customer's information adoption

Hussain, Safdar; Ahmed, Wasim; Jafar, Rana Muhammad Sohail; Rabnawaz, Ambar; Yang, Jianzhou

doi:10.1016/j.chb.2016.09.034

Cited by 260 publications

(236 citation statements)

References 34 publications

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“…Trustworthiness seemed to be investigated as the most important antecedent of social media PR. The impact of trust was investigated by three studies (Amaro & Duarte, ; Farivar et al, ; Hussain, Ahmed, Jafar, Rabnawaz, & Jianzhou, ). User's perceived benefits, privacy concerns, also belong to this group.…”

Section: Resultsmentioning

confidence: 99%

“…The review discovered a significant number of future research directions. Few studies suggested investigating traditional and emerging PR along with different cultural groups and media types (Amaro & Duarte, 2015;Hussain et al, 2017;James et al, 2017;Kowalczuk, 2018;Liebana-Cabanillas, Munoz-Leiva, & Sanchez-Fernandez, 2018;McHugh et al, 2018). Some articles suggested to conduct longitudinal studies, control group experiments, manipulation and causal studies to assess the differential effects of PR on consumer intentions and behaviors (Farivar et al, 2017;Hansen, Saridakis, & Benson, 2018;Loiacono, 2015;Saridakis et al, 2016; W. L. Wu & Li, 2018).…”

Section: Gaps and Future Research Directionsmentioning

confidence: 99%

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Antecedents, consequences, and reducers of perceived risk in social media: A systematic literature review and directions for further research

Rehman

Baharun

Salleh

2019

Psychology and Marketing

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The social media has become an integral part of the marketing strategy. Marketing activities are now more inclined to online social networks (OSNs) than ever before in the history of the business. More and more consumers are joining OSNs for the sake of fun, socialization, and online buying. Every user perceives some degree of risk while joining and using OSNs. The current systematic literature review gathers and synthesizes research records of the last 9 years (2010–18) on consumer perceived risks concerning OSNs. We used PRISMA as a protocol to conduct this systematic literature review. The synthesis provides a detailed account of the perceived risk factors, their antecedents and consequences, risk‐reducing strategies, and future research potential in the said domain.

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Section: Resultsmentioning

confidence: 99%

Section: Gaps and Future Research Directionsmentioning

confidence: 99%

Antecedents, consequences, and reducers of perceived risk in social media: A systematic literature review and directions for further research

Rehman

Baharun

Salleh

2019

Psychology and Marketing

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“…Most companies' SNSs attempt to encourage the consumers to produce more e-WOM because consumerproduced information provides potential consumers with the sense of credibility [17], quality and usefulness [18].…”

Section: Introductionmentioning

confidence: 99%

The Impact of Electronic-Word-of Mouth on e-Loyalty and Consumers’ e-Purchase Decision Making Process: A Social Media Perspective

Perera¹,

Nayak²,

Nguyen³

2019

IJTEF

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The idea behind the concept of Electronic Wordof-Mouth (e-WOM) is important to the visibility of individuals and businesses on social media. Although the e-WOM is increasingly adopting in Vietnam, the association of e-WOM with social media among Vietnamese is an under-researched area.Accordingly, drawing on Social Cognitive Theory, this study aims to identify the role of e-WOM in developing e-loyalty and thus e-purchase. This study develops a model consisting of e-WOM as an independent variable, e-loyalty, and e-purchase as dependent variables, and information credibility, information quality and information usefulness as mediating variables. Analyzing the data obtained from 120 online brand members, this study shows that e-WOM has a significant positive impact on e-loyalty and e-purchase. Furthermore, information credibility, information quality, and information usefulness strengthened the relationship between e-WOM and e-loyalty. Index Terms-e-loyalty, e-purchase, e-WOM, social media.Rajkishore Nayak is currently a senior lecturer at the Centre of Communication and Design, RMIT University, Vietnam. He completed his Ph.D from the School of Fashion and Textiles, RMIT University, Australia. He has around 15 years' experience in teaching and research related to fashion and textiles. He published about 90 peer-reviewed papers in national and international journals. Recently, Rajkishore was awarded with the "RMIT

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“…There was also some reseach about quality, quantity and credibility of ewom [23] [24]. The dimenstion of ewom quality will adopted from some (relevance, understandability, sufficiency, objective and timeless) [25] [26] This study will also measure EWOM credibility using five dimensions that adopt some research [23] [27] [28] that are expertise, trustworthiness, homophily and aggregated recomendation rating.…”

Section: Introductionmentioning

confidence: 99%

Electronic Word of Mouth and Purchase Intention on Traveloka

Zahratu¹,

Hurriyati²

2020

Proceedings of the 3rd Global Conference on Business, Management, and Entrepreneurship (GCBME 2018)

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Traveling recently became a trend in several countries including Indonesia. The Present of e-commerce in travel industry such as online travel agency (OTA) both local and global have been affecting in communities behavioral and purchasing patterns. Most of Indonesian now tends to use booking online to meet their needs in related to transport, hospitality and tourism. That makes the role of electronic word of mouth (EWOM) also becomes very important for consumer in their online purchasing process. Consumer often to rely on EWOM in review form to collect many information and make purchase decision. The purpose of this study is to examine the influence of EWOM toward consumer purchase intention at Traveloka as one of popular local OTA in Indonesia. The study was conducted by sending directly online questionnaires to 50 respondents in Bandung city who previously had used online booking services at least once on either Traveloka application or website. This research uses structure equation modeling (SEM) in analyzing data research. The result of this study indi-cates that credibility, quality and quantity of EWOM have negative influence toward intention purchase in Traveloka. From this result Traveloka needs to maintain and improve their consumer satisfaction to consistent-ly learn trust and positive EWOM among consumers to attract intention purchase on other consumer to using them.

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eWOM source credibility, perceived risk and food product customer's information adoption

Cited by 260 publications

References 34 publications

Antecedents, consequences, and reducers of perceived risk in social media: A systematic literature review and directions for further research

Antecedents, consequences, and reducers of perceived risk in social media: A systematic literature review and directions for further research

The Impact of Electronic-Word-of Mouth on e-Loyalty and Consumers’ e-Purchase Decision Making Process: A Social Media Perspective

Electronic Word of Mouth and Purchase Intention on Traveloka

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