Abstract:The evaluation of a city, as a brand, is essential for professionals who manage the marketing and communication strategies aimed at attracting potential visitors to the location. This study investigates the applicability of an instrument for evaluating a tourist destination as a brand. The study was applied in the city of Porto, Portugal, elected best European destination in 2012, 2014 and 2017 by the International Collegiate Programming Contest (ICPC, 2020). In particular, the level of awareness, image and qu… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.