Evaluating user perception and emotion of microinteractions using a contradictory semantic scale

Abstract

Microinteractions are presented with dynamic effects through the joint operation of external performance and internal mechanisms, allowing users to produce a variety of emotion and perception. In this study, we focus on microinteraction with functional effects and aim to explore the perception of microinteraction with different functional attributes. To understand the emotional tendency of microinteractions, 14 groups of typical contradictory semantics adjectives were selected, and two main factors were extracted: “hedonic” related to deep emotional enjoyment and “effectiveness” with highly effective characteristics. Among them, the “hedonic factor” has a high impact in microinteraction design, suggesting that the user's cognition of microinteraction mainly depends on the arousal of emotion and stimulates emotion using animation. Second, this study carried out an emotional comparison on representative microinteraction samples. The results indicate that feedback that caters to psychological feelings of realistic characteristics can strengthen a sense of connection between humans and computers and that continuity and consistency created by interface narrative can also contribute to a complete and exquisite interface. The conclusions of this study are relevant to the practical design of microinteractions and can be applied to improve the emotional experience of users in different scenarios.

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