Abstract:Patients suffering from end-stage diseases wait in expectation of life-saving organs that could improve their quality of life. However, there is widening gap between organ supply an demand. The intention of this study is to explore and evaluate marketing strategies in organ donation and transplantation. In an attempt to achieve the purpose of this study, a qualitative approach was employed. Phenomenology was used as the study’s research design. The study used social marketing and the theory of social… Show more
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