2015
DOI: 10.1080/00076791.2014.982104
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European luxury big business and emerging Asian markets, 1960–2010

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Cited by 27 publications
(10 citation statements)
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“…Furthermore, studies of cross-cultural variations in the consumption of luxury contribute to the field of international marketing (Dubois et al, 2005;Shukla, 2010;inter alia). However, as Donzé and Fujioka (2015) note, much of the management research on luxury is produced by journalists or by researchers who provide consultancy services for the large luxury firms. Hence, such literature often lacks depth of analysis.…”
Section: Introductionmentioning
confidence: 99%
“…Furthermore, studies of cross-cultural variations in the consumption of luxury contribute to the field of international marketing (Dubois et al, 2005;Shukla, 2010;inter alia). However, as Donzé and Fujioka (2015) note, much of the management research on luxury is produced by journalists or by researchers who provide consultancy services for the large luxury firms. Hence, such literature often lacks depth of analysis.…”
Section: Introductionmentioning
confidence: 99%
“…ii) Quadrant B: a luxury goods firm addressing to affluent customers cannot ignore a complex market that is punctuated with aggressive competitors (Kapferer, 2014). Thus, requisite levels of internal complexity that match the pressing demands for a superior value that justifies excessive prices appears as the only prudent choice (Tynan, McKechnie & Chhuon, 2010 (Donzé & Fujioka, 2015) they may decline and perish.…”
Section: Discussion Of Findingsmentioning
confidence: 99%
“…Thus, requisite levels of internal complexity that match the pressing demands for a superior value that justifies excessive prices appears as the only prudent choice (Tynan, McKechnie, & Chhuon, 2010). If luxury firms do not complexify themselves through sophisticated, adaptive marketing strategies (Donzé & Fujioka, 2015) they may decline and perish.…”
Section: Low Internal Complexitymentioning
confidence: 99%
“…The historical analysis of fashion as an economic phenomenon has been based mainly on an approach close to business history, although highly influenced by other disciplines such as cultural history. In addition to examining the historical origin of fashion and its manifestations in the pre-industrial period (Belfanti, 2008a(Belfanti, , 2008b(Belfanti, , 2009Richardson et al, 2003;Raveux, 2014;Riello, 2006) and the evolution of the apparel sector in Great Britain from the nineteenth century (Anderson, 2006;Godley et al, 2003;Honeyman, 2003;Riello, 2003;Ugolini, 2003Ugolini, , 2007, these studies have focused on three fields of research particularly prolific in the Contemporary Age: the development of hautecouture and the luxury industry in France from the mid nineteenth century (Blay, 2005;Brachet, 2012;Donzé and Fujioka, 2015;Font, 2012;Maillet, 2009;Okawa, 2007;Pouillard, 2011Pouillard, , 2013Pouillard, , 2015, the formation of a fashion system in the United States from the first third of the twentieth century (Arnold, 2009;Blaszczyk, 2008b;Clemente, 2007Clemente, , 2014Schweitzer, 2008;Welters and Cunningham, 2005) and the conversion of Italy into a new world leader in fashion during the second half of the twentieth century (Belfanti, 2015;Capalbo, 2008;Colli and Merlo, 2007;Fontana, 2008;Merlo, 2003aMerlo, , 2003bMerlo, , 2011Merlo, , 2015…”
Section: Fashion and Historymentioning
confidence: 99%