“…Recently, it has been shown that a relationship exists between (mass) media use and attitudes (Elchardus & Siongers, 2007, 2009aGilliam Jr, 2002;Romer, Jamieson, & Aday, 2003). In this regard, it has been argued that it is not the explicit content of a media message that might influence attitudes, but rather the emotions, style, structure and 'hidden' messages in the symbolic system (Elchardus & Siongers, 2009a).…”