volume 31, issue 2, P180-196 2016
DOI: 10.1108/maj-09-2014-1092
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Monte Wynder, Kirsty Dunbar

Abstract: Purpose – This paper aims to explore two factors that may moderate the relation between an individual’s ethical values and their evaluation of competing ethical and financial outcomes. It is argued that distance (i.e. low proximity) attenuates moral intensity, thereby inhibiting ethical decision-making (EDM). In contrast, it is argued that presenting outcomes in a separate social and environmental perspective in the balanced scorecard (BSC) increases EDM. …

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