“…Although concepts have been developed around society and around meeting social needs, a good part of universities is built and evaluated in function of meeting market demands (Saraiva, 2011), which makes decisions related to curriculum (Fischer, Waiandt, & Silva, 2008), faculty selection, teaching, research, etc, instrumental to those demands. Thus, it is hardly surprising that there is a growing weight of academic managers (Saraiva, Bauer, & Paiva, 2009), who are much more focused on management than on the academy (Costa, Barros, & Saraiva, 2014).…”