“…For Chia and MacKay (2007), this is an important difference in the S-as-P to the procedural approach to strategy carried out by Pettigrew. In this way, the S-as-P can be seen as a perspective that dignifies the micro level of analysis (understood as the daily plan and not as local level), provided that such a framework does not neglect broader aspects relating to institutions, to the power, the macroeconomic aspects, etc. (this point has been emphasized by the recent literature, see, for example, Coraiola, Oliveira, & Gonçalves, 2012;Coraiola, Mello & Jacometti, 2012;Seidl & Whittington, 2014;Vaara & Whittington, 2012;Whittingtton, Johnson & Melin, 2004). The concern of the S-as-P is that organizations (or the social, in a broader way) are produced/reproduced continuously and therefore research should be concerned about capturing this inventive movement that is daily life (in this regard see the concept of "organizations as they happen" (Miettinen et al, 2009;Schatzki, 2006).…”