In July 2015, as Greeks voted in a referendum on the conditions of a third International Monetary Fund (IMF)-European Union (EU) bailout, many social movements around the world rallied, under the banner of the Greek 'No' campaign's 'Oxi' slogan, in protest against the introduction of further austerity measures in Greece and beyond. The international media, both old and new, covered the referendum in Greece extensively. Indeed in the latter, expressions of solidarity with Greece left a large footprint, with, for example, the hashtag #ThisIsACoup becoming the second top trending topic on Twitter worldwide (The Guardian, 2015). These were, of course, just a handful of the many thousands of acts of protest mobilized against austerity policies adopted by authorities at multiple territorial levels since the beginning of the financial crisis (