“…128 fastfood restaurant chains were operating in Sri Lanka's main commercial province, the Western Province KFC, McDonald's, Pizza Hut, Burger King, Subway, and Taco Bell are at the forefront of those fast-food restaurants (Dissabandara & Dissanayake, 2020;Tripadvisor, 2024). Many factors influence the growth of fast-food consumption in Sri Lanka with the growing knowledge and adoption of Western culture modify food consumption patterns among Sri Lankan families (Gurunathasivam et al, 2023;Saraniya & Kennedy, 2015;Sriyalatha & Kumarasinghe, 2021). Especially: 1) the growing contribution of women in the workforce; 2) long working days; 3) increasing household income; 4) the declining number of families; 5) rapid urbanization; 6) development in the tourism industry; 7) extended life expectancy; 8) growing level of education in consumers; 9) rising per capita income; 10) way The factors of socializing, 11) fun and entertaining, and 12) promotion activities by fast-food restaurants, distribution networks, and marketing systems have directly led to the growth of the use of fast-food in Sri Lanka (Gurunathasivam et al, 2023;Salwathura & Ahmed, 2023;Bandara et al, 2021;Devendra, 2015;Saraniya & Kennedy, 2015).…”