Abstract:This article explores the role of mass media in enviromentalization of collective consciousness by means of Buddhist culture and philosophy. In today’s world, environmental issues are critical. Buryatia is one of the three main Buddhist regions of the Russian Federation along with Kalmykia and Tuva. Thus, religion, namely Buddhism with its ecophilic principles, may play a crucial role in overcoming ecological crisis in the republic. Mass media, as one of the most active social institutions and the le… Show more
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