volume 21, issue 1, P37-49 2017
DOI: 10.1108/mbe-04-2016-0022
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Angels Niñerola, Maria-Victoria Sánchez-Rebull, Ana-Beatriz Hernandez-Lara

Abstract: Purpose The purpose of the paper is to analyse the entry mode choice of the Spanish companies in China, the factors that influence it and the barriers that they found. Design/methodology/approach A qualitative approach is used by interviewing the partners of management consulting firms (MCFs) specialised in internationalisation processes in China. Findings The decision on the entry mode choice depends on whether the firm has incentives for investment with a partner rather than the size or the internationa…

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