Entrepreneurial intentions in an emerging industry: an exploratory study

Abstract

Entrepreneurial intentions in an emerging industry: An exploratory study http://researchonline.ljmu.ac.uk/4745/ Article LJMU has developed LJMU Research Online for users to access the research output of the University more effectively. Copyright © and Moral Rights for the papers on this site are retained by the individual authors and/or other copyright owners. Users may download and/or print one copy of any article(s) in LJMU Research Online to facilitate their private study or for non-commercial research. You may not engage in further distribution of the material or use it for any profit-making activities or any commercial gain.The version presented here may differ from the published version or from the version of the record. Please see the repository URL above for details on accessing the published version and note that access may require a subscription. LJMU Research Online Entrepreneurial intentions in an emerging industry: An exploratory study Abel Duarte Alonso and Nevil Alexander AbstractThis exploratory study examines entrepreneurial intentions in the emerging craft brewing industry from the perspective of predominantly micro and small craft brewery owners/brewing masters through the lens of the theories of universal values and planned behaviour. In doing so, the study makes a contribution to the existing academic literature on entrepreneurial intentions, micro and small businesses, and craft brewing industry. A contribution is also made by refining the adopted theoretical frameworks to study craft brewing entrepreneurship. Employing content analysis and word association revealed that passion for the craft brewing industry, turning a hobby into a professional undertaking, and professional and lifestyle changes-as compared to financial rewards-are predominant reasons for being involved in this industry. Alignments between the findings and universal values and two of the three predicting intentions was noticed, demonstrating the applicability of these theoretical frameworks in the context of the industry under examination.

Investigation Factors of Brand Personality Affecting on Purchase Intentions Towards Authentic Agricultural Products in Vietnam

“…Purchase intent, or clients's proclivity or inclination to purchase a specific item or service in the future, can indicate the likelihood of purchase. Previous research on predicting elements such as consumption behaviour, ( [39]), turnover intention ( [27]), continuance intention ( [23]), entrepreneurial intention ( [7]), ( [17]), ( [6]), ( [18]), purchase decision ( [2]), purchase intention ( [9]), ( [38]), have been conducted in a variety of theoretical and practical contexts. However, there has been limited prior study on the brand personality influence on agricultural product purchase intention ( [34]), ( [33]), and there has been no research on the effect of brand personality on this willingness for the authentic market in Vietnam.…”