Enterprise Social Networks – Einführung in die Thematik und Ableitung relevanter Forschungsfelder

Rossmann, Alexander; Stei, Gerald

doi:10.1007/978-3-658-12652-0_1

Cited by 2 publications

(1 citation statement)

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“…The model is based on (1) literature on ESNs (usage; effects through ESNs; management, leadership and governance for ESNs; value contribution and performance measurement; cultural aspects; architecture and design; theories, research design, and methods) [24], (2) literature relevant for user typification, and (3) existing technology acceptance theories and models.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Archetypes of Enterprise Social Network Users

Oettl

Berger²,

Böhm

et al. 2018

Proceedings of the 51st Hawaii International Conference on System Sciences

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Investments in enterprise social networks (ESNs) have increased rapidly in recent years. However, an ESN utilization intensity develops slowly, and there are a few well-grounded approaches to understand ESN usage. To elaborate on different archetypes of ESN users, we conducted a case study that comprised 28 interviews with a large IT services company. We present a model to characterize ESN users and classify them as archetypes based on the following two dimensions: individual openness to ESNs and perceived task-fit. We determine six archetypes of ESN users, namely, power users, limited users, reluctant users, repudiators, hidden champions, and question marks. From a theoretical viewpoint, this study contributes to the discussion around user typology of ESN users and the utilization intensity, acceptance, and value contribution of ESNs. In practice, results provide an orientation to organizations that intend to address both ESN users and the organization to increase the utilization intensity of ESNs.

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Section: Theoretical Backgroundmentioning

confidence: 99%