Enhancing breast cancer communications: A cultural models approach

Barg, Frances K.; Grier, Sonya A.

doi:10.1016/j.ijresmar.2008.07.003

Cited by 31 publications

(46 citation statements)

References 53 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Whereas public health aims to create "social profit" and to protect and serve the neediest and least advantaged in society, marketing originated in business schools to help managers do their jobs better and has its primary emphasis on shareholders (113). Furthermore, the fields of marketing and health sometimes have divergent research paradigms and different approaches as to what constitutes evidence (6). A mutual lack of familiarity between these fields may also contribute to differences in their respective views on issues related to targeted marketing and public health.…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

Targeted Marketing and Public Health

Grier

Kumanyika

2010

Annu. Rev. Public Health

Self Cite

174

130

View full text Add to dashboard Cite

Targeted marketing techniques, which identify consumers who share common needs or characteristics and position products or services to appeal to and reach these consumers, are now the core of all marketing and facilitate its effectiveness. However, targeted marketing, particularly of products with proven or potential adverse effects (e.g., tobacco, alcohol, entertainment violence, or unhealthful foods) to consumer segments defined as vulnerable raises complex concerns for public health. It is critical that practitioners, academics, and policy makers in marketing, public health, and other fields recognize and understand targeted marketing as a specific contextual influence on the health of children and adolescents and, for different reasons, ethnic minority populations and other populations who may benefit from public health protections. For beneficial products, such understanding can foster more socially productive targeting. For potentially harmful products, understanding the nature and scope of targeted marketing influences will support identification and implementation of corrective policies.

show abstract

Section: Discussionmentioning

confidence: 99%

“…This concern also applies to marketing of foods and beverages that may cause harm by increasing the risk of obesity and other chronic diseases (6,101). Population subgroups considered vulnerable may include children or adolescents at certain ages, women, the elderly, ethnic minorities, or low-income populations (88,120).…”

Section: Introductionmentioning

confidence: 99%

Targeted Marketing and Public Health

Grier

Kumanyika

2010

Annu. Rev. Public Health

Self Cite

174

130

View full text Add to dashboard Cite

show abstract

“…People's estimates of risk are higher, the smaller the scale of the numerator, the smaller the size of the denominator and the closer the base rate is to the subject (e.g., domestic versus international), even as the base rate is constant. Barg and Grier (2008) add to the methodological mix of the special issue. In the tradition of cognitive anthropology, they conduct semistructured interviews to identify a cultural model for breast cancer among low-income African-American women with and without breast cancer.…”

Section: Research Questionsmentioning

confidence: 99%

“…Especially if the research setting is highly emotional (as is common in health care), real-life experiences and experiments will be more externally valid than laboratory experiments. The studies by Heiman and Lowengart (2008) and Barg and Grier (2008) are excellent examples of such studies.…”

Section: Datamentioning

confidence: 99%

Health and marketing: The emergence of a new field of research

Stremersch

2008

International Journal of Research in Marketing

View full text Add to dashboard Cite

“…In the context of women's breast cancer, it has become increasingly important to develop sound promotional strategies to encourage attention to breast health due to the high mortality rates associated with this disease. Communication strategies looking to persuade women must identify and address the deep structure of a woman's psyche, which involves the cultural, social, historical, and environmental factors that influence opinions and ideas about breast cancer (Barg & Grier, 2008). Medical empowerment is one of the best defenses available against the disease; therefore, effective messaging strategies are considered vital in the improvement of public health (Frisby, 2002).…”

Section: Self-advocacymentioning

confidence: 99%

Risk, Activism, and Empowerment

Eid

Nahón-Serfaty

2015

International Journal of Civic Engagement and Social Change

View full text Add to dashboard Cite

The prevalence of breast cancer in Venezuela is particularly alarming, which is attributed to healthcare inequalities, low health literacy, and lagging compliance with prevention methods (i.e., screening and mammography). While the right to health is acknowledged by the Venezuelan constitution, activism beyond governmental confines is required to increase women's breast cancer awareness and decrease mortality rates. Through the development of social support and strategic communicative methods enacted by healthcare providers, it may be possible to empower women with the tools necessary for breast cancer prevention. This paper discusses issues surrounding women's breast cancer, such as awareness of the disease and its risks, self-advocacy, and the roles of activists, healthcare providers, and society. Specifically, it describes a four-year action-oriented research project developed in Venezuela, which was a collaborative work among researchers, practitioners, NGOs, patients, journalists, and policymakers. The outcomes include higher levels of awareness and interest among community members and organizations to learn and seek more information about women's breast cancer, better understandings of the communicated messages, more media coverage and medical consultations, increasing positive patient treatments, expansion of networking of NGOs, as well as a widely supported declaration for a national response against breast cancer in Venezuela.

show abstract

Enhancing breast cancer communications: A cultural models approach

Cited by 31 publications

References 53 publications

Targeted Marketing and Public Health

Targeted Marketing and Public Health

Health and marketing: The emergence of a new field of research

Risk, Activism, and Empowerment

Contact Info

Product

Resources

About