Engaging consumers on new integrated multichannel retail settings: Challenges for retailers

Abstract

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Consumer attitudes toward new pasta products in Iran market: A qualitative and quantitative study

“…According to consumers' comments who participated in this research, the availability of the products and the features of the location that they can purchase the product maintain important impacts on the rate of new product purchase. This is consistent with previous studies (Pantano & Viassone, 2015). Previous studies revealed that the brand reputation, previous experience, health slogans and others recommendations have positive effects on customer choice (Di Monaco et al, 2004;Gielens, 2007;Khodayari, 2013), although the impact of advertising is different according to different countries (Gielens, 2017;Mahdavi Mazdeh et al, 2013).…”

“…Past studies have indicated that the space and decoration of the store can affect customer's behavior (Pantano & Viassone, 2015). Also a great number of customers want high performance and do not like surprising stores.…”

Understanding the customer experience in the age of omni-channel shopping

“…Mobile devices can bridge that gap by bringing the online experience into the brick-and-mortar store. In addition, the combination of interactive and entertaining technologies attracts more consumers and improves the shopping experience (Demirkan & Spohrer, 2014;Pantano & Viassone, 2015;Papagiannidis, Pantano, See-To, & Bourlakis, 2013;Poncin & Ben Mimoun, 2014). The growing role of in-store technologies also creates an additional dimension.…”

A new approach to retailing for successful competition in the new smart scenario

“…Retailers need to develop ad-hoc capabilities for integrating their own knowledge and skills with the ones emerging by interactions with consumers in the development of new customised services (Chathoth et al, 2013;Gustafsson et al, 2012;Lusch et al, 2006). These new services better satisfy consumers' needs due to the level of customisation provided by the clients' involvement in the service co-creation (Ngo and O'Cass, 2013;Pantano and Viassone, 2015;Zwass, 2010). From a managerial point of view, this scenario for future retailing foresees a large usage of self-service technologies that facilitate reducing operating costs, service delivery, and consumer customisation.…”