The vibrational distribution function (VDF) of the N 2 (C 3 u , v = 0-4) state is analysed using optical emission spectroscopy in a nitrogen-argon (0-95% Ar) plasma sustained at a pressure of 400 Pa. A helical cavity is used as the plasma source with an excitation frequency of 27 MHz and power of 28 W. In the case of a pure nitrogen discharge, the N 2 (C 3 u ) VDF is roughly assimilated to the Boltzmann law and constant vibrational temperatures along the cavity axis of about 6000 ± 1000 K are calculated. With increasing Ar amount, the levels v = 1, 3 and 4 become overpopulated, implying that the excitation processes change with respect to pure nitrogen. A model based on the main known mechanisms is developed to reproduce the shape of the experimental VDF. The strong deviations observed with respect to a vibrational distribution following the Boltzmann law allow us to discuss the state-to-state excitation coefficients of a pooling reaction involving two N 2 (A 3 + u ) molecules. In fact, this reaction is known to produce some vibrational levels of the N 2 (C 3 u ) state with greater efficiency, particularly the v = 1 level. Consequently, the pooling reaction is the main production process of the N 2 (C 3 u ) species in the discharge containing high argon percentages. A comparison between model and experimental data confirms the important role of electron and metastable species in the presented discharge.