Energy and its interplay with global corporate social responsibility and sustainability efforts

Abstract

There are many advantages to mandating CSR policies and practices that deal with the use of energy, with much that that responsibility of promoting green-based approaches and sustainability as part of a socially responsible company on it marketing activities. It is important to identify what each organization could do to promote environmental gains directly related to the use of energy and the need to minimize the use of green-washing campaigns in order to boost company's reputation at minimal costs. Market expectations general illustrate that if an organization does not provide certain services or products in a satisfactory manner, another organization will gain business or popularity. Public awareness of energy, CSR, and eco-friendly actions at the corporate level are increasing playing a role in the global economy and empowered customers' purchase intentions.