2022
DOI: 10.1016/j.resconrec.2022.106269
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Empowering plastic recycling: Empirical investigation on the influence of social media on consumer behavior

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Cited by 28 publications
(11 citation statements)
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“…As a result, it is believed that the use of social media can result in timely environmental responses (Roshandel Arbatani et al, 2016). A recent study by De Fano et al (2022) confirmed the positive influence of social media on plastic recycling.…”
Section: Introductionmentioning
confidence: 82%
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“…As a result, it is believed that the use of social media can result in timely environmental responses (Roshandel Arbatani et al, 2016). A recent study by De Fano et al (2022) confirmed the positive influence of social media on plastic recycling.…”
Section: Introductionmentioning
confidence: 82%
“…Blogs, forums, microblogs, social gaming, and video sharing are examples of social media (Aichner & Jacob, 2015). Social media has quickly become an essential communication tool for governments, private companies, and non-governmental organisations worldwide to promote events and initiatives (De Fano et al, 2022). As a result, it is believed that the use of social media can result in timely environmental responses (Roshandel Arbatani et al, 2016).…”
Section: Introductionmentioning
confidence: 99%
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“…Wamuyu (2018) argued that social media are essential for delivering messages related to the promotion of sustainability and social issues, such as environmental protection. De Fano et al (2022) found that many companies are increasingly using social media to interact with customers and guide them to green consumption to promote the sustainability activities. However, the innovative digital marketing demands a thorough understanding of customers' needs to close the gap between actual and desired shopping experiences (Tupikovskaja et al, 2021).…”
Section: Introductionmentioning
confidence: 99%
“…Plastic pollution is one of the most significant environmental threats to the planet, since the rapidly increasing production of waste plastics overwhelms the ability to manage them [1]. Geyer et al [2] estimated that more than 50 % of waste plastic discarded globally is not recycled and, consequently, between 4 and 12 million tons of plastic enter into the oceans every year [3].…”
Section: Introductionmentioning
confidence: 99%